Company: BAI Infosolutions Private Limited – CoTrav

Location: Gurgaon (In office)

Experience: 1–3 Years

Industry: Travel & Hospitality | Corporate Travel Services

Employment Type: Full-time

About the Role

We are looking for a creative, strategic, and execution-oriented Social Media & Digital Marketing Executive to lead our brand's digital presence across multiple platforms. The ideal candidate should have hands-on experience in social media management, paid advertising, SEO, content planning, and brand building.

Key Responsibilities

- Develop and execute end-to-end social media strategies across LinkedIn, Instagram, Facebook, YouTube, and other relevant platforms.
- Plan, create, schedule, and manage engaging content calendars aligned with business objectives.
- Manage and optimize Google Ads and Meta Ads (Facebook & Instagram) campaigns to maximize reach, engagement, and lead generation.
- Implement and monitor SEO strategies to improve website visibility, keyword rankings, and organic traffic.
- Execute social media campaigns, contests, product launches, and employer branding initiatives.
- Monitor campaign performance using analytics tools and prepare regular performance reports with actionable insights.
- Coordinate with designers, content writers, videographers, and internal stakeholders to ensure timely campaign execution.
- Oversee brand consistency across all digital touchpoints and marketing communications.
- Create compelling copy for social media posts, advertisements, blogs, email campaigns, and website content.
- Stay updated with the latest digital marketing trends, social media algorithms, and competitor activities.
- Collaborate with cross-functional teams including HR, Sales,



Business Development, and Operations to support business objectives through marketing initiatives.
- Identify new opportunities to enhance brand awareness, audience engagement, and online reputation.
- Manage traditional marketing initiatives, event marketing, and networking activities to enhance brand presence and business outreach.

Skills & Competencies

- Strong understanding of social media marketing and digital branding.
- Hands-on experience in Canva, Google Ads, Meta Ads Manager, and SEO.
- Excellent copywriting and content planning skills.
- Creative thinking with excellent execution and project management abilities.
- Good communication, coordination, and stakeholder management skills.
- Ability to manage multiple campaigns simultaneously in a fast-paced environment.

Requirements & Qualifications

- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- 1–3 years of experience in Digital Marketing, Social Media Marketing, or Brand Marketing..
- Good knowledge of performance marketing, lead generation, and campaign optimization.
- Hands-on experience with Google Ads, Meta Ads Manager, SEO, Google Analytics, and Search Console.
- Experience with tools such as Canva, Meta Business Suite, Google Analytics, or similar marketing platforms is preferred.
- Proficiency in Microsoft Excel, PowerPoint, and Word.

What We Offer

- Opportunity to work with multiple fast-growing travel and mobility brands.
- Ownership of end-to-end digital marketing and social media initiatives.
- Exposure to brand strategy, performance marketing, and employer branding.
- Continuous learning and career advancement opportunities.

📌 Social Media & Digital Marketing Executive (Gurugram)
🏢 CoTrav
📍 Gurugram