About Our Client Our client is a rapid-growing, venture-backed consumer platform focused on helping people lead healthier and better lifestyles through a unique blend of technology, expertise, and personalized experiences. Founded by successful entrepreneurs with a proven track record of building and scaling businesses, the company is on an exciting growth journey and is investing heavily in brand building, content, and community as key growth drivers.

- Own and scale the company's organic content ecosystem across YouTube, Instagram, Facebook, and emerging platforms.

- Develop and execute the overall content strategy, content calendar, and audience growth roadmap.
- Build and launch original content formats including podcasts, video series, expert-led content, and recurring content IPs.
- Lead content production end-to-end, including ideation, scripting, agency management, shoot oversight, publishing, and performance tracking.
- Drive community growth, engagement, and content-led customer acquisition.
- Partner with founders, subject matter experts, creators, and cross-functional teams to create impactful consumer-facing content.
- Use analytics and audience insights to optimize watch time, engagement, retention, and platform growth.
- Build and lead a high-performing content and social media team as the function scales.

The Successful





Applicant - 6-12 years of experience in content, social media, audience growth, or content marketing roles.

- Background in consumer, consumer-tech, D2C, wellness, lifestyle, fintech, or digital-first businesses.
- Proven track record of scaling YouTube and social media channels organically.
- Experience owning content strategy from ideation through execution and measurement.
- Strong understanding of content-led brand building and customer acquisition.
- Experience creating long-form video content, podcasts, or original content properties is highly preferred.
- Comfortable working with creators, production agencies, and internal stakeholders.
- Data-driven mindset with strong knowledge of content metrics, audience behavior, and platform analytics.
- Entrepreneurial and hands-on approach, with the ability to thrive in a fast-paced startup environment. What's on Offer - Opportunity to build a category-leading content and social media function from the ground up.
- High visibility role working closely with senior leadership and founders.
- Significant ownership, autonomy, and impact on business growth.
- Chance to shape one of the most exciting consumer brands in its category.
- Competitive compensation and long-term growth potential within a rapidly scaling organization.

📌 Social Media & Content Lead (Mumbai)
🏢 Michael Page
📍 Mumbai