Company Description: Fresh Learn Global is a Strategic Business Growth Solutions company dedicated to designing impactful learning and networking experiences for professionals and industry leaders. The organization specializes in B2B conferences, certified training programs, and virtual events such as webinars, workshops, and boardroom meetings. Its mission is to connect decision-makers and practitioners to share knowledge, build meaningful connections, and drive innovation across sectors.
With a robust focus on excellence, careful planning, and execution, Fresh Learn Global delivers world-class events that inspire, empower, and support business growth for its clients.
Role Overview
We are looking for a proactive and results-driven Marketing Executive with at least 1 year of hands-on experience in digital marketing, specifically specializing in LinkedIn marketing and WhatsApp marketing campaigns. In this role, you will plan, execute, and optimize multi-channel outreach strategies to drive brand awareness, engage B2B audiences, and generate qualified leads.
Key Responsibilities
- LinkedIn Marketing: Manage the company’s LinkedIn presence, create engaging organic content, execute targeted sponsored campaigns/InMail outreach, and build targeted B2B connections.
- WhatsApp Marketing: Design, schedule, and track bulk WhatsApp broadcast campaigns, newsletter updates, and automated conversational flows to nurture leads.
- Campaign Execution: Plan and execute multi-channel marketing campaigns to promote company services, events, and business offerings.
- Content & Copywriting: Write compelling marketing copy for social media posts, WhatsApp templates, and direct outreach messages.
- Lead Tracking & Analytics: Monitor open rates, click-through rates (CTR), response rates, and conversions; prepare weekly marketing performance reports.
- Cross-Functional Support: Coordinate with sales and business development teams to align marketing messaging with active lead generation priorities.
Qualifications & Requirements
- Experience: Minimum 1 year of proven experience in digital marketing, B2B social media, or campaign management.
- Core Expertise: Hands-on experience with LinkedIn marketing/Sales Navigator and WhatsApp marketing tools (e.g., Wati, AiSensy, Interakt, or similar API platforms).
- Communication: Strong English written and verbal communication skills with a flair for copywriting.
- Analytical Mindset: Ability to track metrics, interpret campaign data, and optimize outreach for better ROI.
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
? How to Apply: Send your updated resume to [
[email protected]] or WhatsApp us at [+919036106404] with the subject "Marketing Executive Application".
📌 Social Media Coordinator (Bengaluru)
🏢 Fresh Learn Global
📍 Bengaluru