About Aether SemiconductorsAether Semiconductors is a fast-growing semiconductor company based in Mohali, building a young, high-caliber team. As we scale our brand presence, we're looking for a Social Media & Content Executive to own our voice and visibility across LinkedIn, Twitter/X, and other platforms.
Role OverviewWe are looking for a creative and driven Social Media & Content Executive who can build Aether's brand presence from the ground up on LinkedIn, Twitter/X, and other relevant platforms. This is not about managing an existing page — you'll be setting up and shaping how Aether shows up publicly for the first time: defining our tone, building a content calendar, and growing our following and engagement from zero. This role owns social media end-to-end, from content ideation and creation to scheduling, posting, and community engagement.
Key Responsibilities
- Set up and establish Aether's official presence on LinkedIn, Twitter/X, and other relevant platforms (Instagram, YouTube, etc. as applicable) - including profile setup, branding, and initial positioning
- Define and build Aether's social media voice, tone, and content pillars from scratch
- Plan, create, and post engaging content across all platforms on a consistent basis
- Develop a content calendar covering company updates, hiring announcements, industry insights, achievements, culture posts, and thought leadership
- Design visual content (graphics, short videos, carousels) independently using tools like Canva, Adobe Express, or similar — no in-house designer, so hands-on design ability is essential
- Write clear, engaging captions and copy tailored to each platform's tone and audience
- Build initial follower base and drive organic growth and engagement from a zero-presence starting point
- Track platform trends and adapt content strategy to maximize reach and engagement
- Monitor comments, messages, and mentions; engage with the audience and respond promptly
- Collaborate with HR/leadership to promote hiring drives, employee milestones, and company news
- Track and report on social media metrics (engagement, followers, reach) and suggest improvements
- Ensure brand consistency (tone, visuals, messaging) across all platforms
- Stay updated on social media best practices, algorithm changes, and platform features
Requirements
- Proven experience creating and growing social media presence for a company or brand — experience launching/building a brand's social presence from scratch is highly preferred
- Strong content creation and copywriting skills
- Hands-on graphic design skills required (Canva, Adobe Express, or similar) — you'll be creating all visuals yourself, as there's no dedicated design support
- Understanding of platform-specific best practices (LinkedIn vs. Twitter/X tone and format differences)
- Creative thinker who can turn technical/company updates into engaging, relatable content
- Good written and verbal communication skills
- Ability to work independently, plan a content calendar, and stay consistent with posting
- Comfortable working in a fast-paced, evolving startup environment
- Bachelor's degree in Marketing, Mass Communication, or related field
Good to Have
- Experience creating content for a tech/manufacturing/B2B or semiconductor-adjacent company
- Basic video editing skills (Reels/Shorts, simple motion graphics)
- Familiarity with social media scheduling tools (Buffer, Hootsuite, or similar)
- Understanding of employer branding and recruitment marketing
- A strong sense of visual design/aesthetics, since you'll be the sole person creating all graphics and visuals
What We Offer
- Ownership of building Aether's public brand voice and digital presence from day one
- A rare opportunity to shape a company's social media identity from zero followers to an established presence
- Fast-paced, young, and team-oriented work setting
- Competitive compensation
To Apply:
[email protected]
📌 Social Media & Content Executive (India)
🏢 Aether Semiconductors
📍 India