Company Description

EvoWerk is transforming how contemporary manufacturing plants operate by unifying critical operations into connected, cloud-based products. EvoWerk Manufacturing Intelligence combines MRP, production planning, machine monitoring, OEE, downtime analytics, and predictive maintenance into a single platform. EvoWerk Inventory provides real-time visibility into stock, lots, and orders through dedicated inventory analytics.

Together, these systems replace disconnected tools and siloed data with actionable business intelligence that improves efficiency, reduces downtime, and supports smarter decisions. The team is focused on building the future of connected manufacturing for plants seeking data-driven performance.

Requirements

- Bachelor's degree in any discipline.
- Proficiency in video editing tools such as Filmora or Adobe Premiere Pro is preferred.
- Proficiency in photo and creative design tools such as Canva and Adobe .

- Familiarity with AI-powered creative tools such as Higgsfield, Claude , and similar platforms.

- Prior experience as an Instagram content creator is preferred.
- Basic understanding of Marketing, Content Marketing, and Digital Marketing concepts .

- Strong creative thinking and the ability to develop engaging and relevant content ideas.

Roles & Responsibilities

- Brand Representation

Be the face of the company and represent the brand across social media platforms. Communicate the company's products, services, and value proposition through engaging content.




- Content & Reel Creation

Generate creative content ideas and develop short-form videos, Reels, and social media content. Identify trending formats, topics, hooks, and storytelling approaches.

Write scripts for organic content and paid advertisements.

- Market & Audience Analysis

Identify and evaluate the TAM, SAM, and SOM for relevant products and target audiences Conduct basic competitor and audience research to identify content opportunities.

- Content & Performance Marketing

Understand the fundamentals of Content Marketing and Performance Marketing .

Create content aligned with business objectives such as reach, engagement, leads, and conversions.

- Marketing Funnel

Develop content strategies across TOFU, MOFU, and BOFU stages. Understand how content can move users through the funnel and drive conversions.

- Paid Advertising

Develop a working understanding of Meta Ads Manager and Google Ads Manager .

Understand basic campaign structures, targeting, creatives, and performance metrics.

- Affiliate Marketing & B2B Growth

Understand key affiliate marketing metrics such as CTR, CPC, CPA, conversion rate, and ROAS .

Generate ideas to optimize affiliate performance and make B2B marketing more engaging and effective.

- Content Optimization

Analyse content performance and identify which formats, topics, hooks, and messaging perform best. Use data and audience insights to continuously improve content strategy and conversion.

📌 Social Media Content Creator (India)
🏢 EvoWerk
📍 India