SEO & Digital Marketing Specialist –

Position: SEO & Digital Marketing Specialist

Experience: 2–5 years

Location: Noida

Employment Type: Full-Time

Shift: Night Shift

Job Summary

We are looking for an experienced SEO & Digital Marketing Specialist who can manage organic search as well as paid digital marketing campaigns across Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads . The ideal candidate should have hands-on experience in lead generation, campaign optimization, analytics, and improving website visibility and conversions.

Key Responsibilities

SEO

- Develop and execute on-page and off-page SEO strategies.
- Perform keyword research, competitor analysis, and SEO audits.
- Optimize website content, landing pages, meta titles, descriptions, headings, and internal linking.
- Build and execute backlink and off-page SEO strategies.
- Monitor keyword rankings, organic traffic, conversions, and other SEO KPIs.
- Identify technical SEO issues and coordinate with developers for resolution.
- Improve website domain authority and organic lead generation.

Google Ads

- Create, manage, and optimize Google Search, Display, Performance Max, and remarketing campaigns .
- Conduct keyword research and develop effective ad copy.
- Manage budgets, bids, negative keywords, and audience targeting.
- Monitor CPC, CTR, CPA, ROAS, conversion rate, and lead quality .
- Continuously optimize campaigns to improve ROI and reduce cost per lead.

Meta Ads

- Manage paid campaigns on Facebook and Instagram .
- Develop audience targeting, retargeting, lookalike audiences, and lead-generation campaigns.




- Coordinate with the creative/content team for ad creatives and messaging.
- Analyze campaign performance and optimize budget allocation.

LinkedIn Ads

- Create and manage LinkedIn lead-generation and B2B advertising campaigns .
- Target audiences based on job title, industry, company size, skills, geography, and other parameters.
- Manage sponsored content, lead-generation forms, and retargeting campaigns.
- Track lead quality and optimize campaigns for qualified B2B leads.

Analytics & Reporting

- Use Google Analytics 4 (GA4), Google Search Console, Google Tag Manager, Google Ads Manager, Meta Ads Manager, and LinkedIn Campaign Manager .
- Set up and monitor conversion tracking and campaign attribution.
- Prepare weekly/monthly performance reports.
- Analyze campaign data and provide actionable recommendations.

Required Skills

- 2–5 years of hands-on experience in SEO and Paid Digital Marketing .
- Strong experience with Google Ads, Meta Ads, and LinkedIn Ads .
- Robust understanding of keyword research, SEO analytics, PPC, SEM, and conversion optimization.
- Experience in B2B lead generation is preferred.
- Knowledge of GA4, Google Search Console, and Google Tag Manager.
- Strong analytical and data-driven approach.
- Good written and verbal communication skills.

Preferred Certifications

- Google Ads Certification
- Google Analytics Certification
- Meta Blueprint Certification
- LinkedIn Marketing Certification

Key Performance Indicators

- Organic traffic and keyword ranking growth
- Qualified leads generated
- Cost per lead (CPL)
- Conversion rate
- CTR and CPC
- ROAS / marketing ROI
- Website traffic and engagement
- Overall lead quality and pipeline contribution

📌 SEO & Digital Marketing Specialist (Noida)
🏢 MTK Technologies
📍 Noida