About the Role

Adobe is seeking a Senior Content & Experience Strategist to craft intuitive, human-centered content experiences across web, in-app, and community platforms. This role focuses on enabling users to better understand and engage with Adobe products through clear, effective, and data-driven content.

The ideal candidate will combine content strategy, UX writing, and analytical thinking to improve user experience and drive meaningful outcomes. This is a highly cooperative and ownership-driven role requiring minimal supervision.

Key Responsibilities

- Define, deliver, and lead content initiatives that improve customer self-service and product enablement across multiple channels (web, in-app, community, social).
- Create and contribute to content strategies aligned with product and user goals.
- Collaborate across teams to support cross-functional content and experience initiatives.
- Analyze customer data and insights to identify content gaps and build effective knowledge and troubleshooting strategies.
- Partner with marketing and product teams to support campaigns that drive product usage and revenue growth.
- Lead projects end-to-end while managing dependencies within tight timelines.
- Work closely with engineering, support, and product teams to understand requirements and implement content solutions.
- Take on multiple roles including strategist, writer, editor, and project manager as needed.
- Design and maintain content structures and information architecture focused on usability and discoverability.
- Track and analyze performance metrics to measure content effectiveness.
- Collaborate with internal teams and user communities to create and maintain high-quality content.




- Ensure all content aligns with Adobe writing standards and style guidelines.
- Deliver accurate and high-quality content through stakeholder reviews and user validation.
- Develop subject matter expertise and contribute to product roadmap discussions.
- Monitor user behavior, feedback, and engagement metrics to identify key issues and improvements.
- Work with data teams to derive insights and improve content and product experience.
- Mentor and guide junior team members to achieve team objectives.
- Write clear and intuitive UI/UX copy that enhances product usability.
- Create conversational content for AI assistants to guide users effectively.
- Continuously improve content experiences using data and user insights.
- Leverage GenAI tools for content creation while ensuring quality through human review.

Required Qualifications

- Bachelors degree or higher in English, Communication, Journalism, Marketing, or related field.
- 7+ years of experience in customer-focused content roles, preferably in a software or product-based company.
- Experience collaborating with cross-functional teams and creating user-facing content.
- Familiarity with design tools (Adobe or similar) is preferred.
- Experience with content creation tools, including text, visual, video, or CMS platforms.
- Excellent written and verbal communication skills in English.
- Strong analytical and problem-solving abilities with a data-driven approach.
- Ability to prioritize, plan, and adapt quickly based on performance metrics.
- Understanding of analytics, search technologies, and SEO/GEO/AEO best practices.

Key Skills

- Content Strategy & UX Writing
- Data Analysis & User Insights
- Cross-functional Collaboration
- Information Architecture
- Project Ownership & Execution
- Attention to Detail & Quality

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