Flipkart Video Commerce

Senior Manager – Growth (SM1)

Full-Time | Bengaluru | Mid-Senior Level

Function

Video Commerce – Growth

Level

SM1 (Senior Manager)

Location

Bengaluru, India

Experience

4 – 6 years (post-MBA)

Education

MBA from Tier 1 institution

Reporting To

Head of Growth, Flipkart Video Commerce

About the Role

Flipkart Video Commerce is building India's largest live and short-video shopping destination, merging creator-led content with seamless commerce. As Senior Manager – Growth, you will own end-to-end acquisition and retention levers for Video Commerce, working at the intersection of creator growth, affiliate partnerships, and performance marketing.

This is a high-ownership, high-visibility role. You will operate with significant autonomy, drive cross-functional programs, and be accountable for measurable GMV and user growth outcomes across India's largest e-commerce platform.

Key Responsibilities

Growth Strategy & GTM

• Own the Video Commerce growth charter — user acquisition, creator supply growth, and monetisation funnels.

• Design and execute GTM playbooks for new content formats, live commerce events, and seasonal campaigns.

• Identify and size growth opportunities across creator tiers, categories, and geographies within India.

Creator & Influencer Programs

• Build and scale creator affiliate and performance programs; own creator onboarding, education, and retention.

• Drive creator supply across short-video and live formats; track activation, output quality, and downstream GMV contribution.

• Design content playbooks and CTA frameworks that translate creator content into measurable conversions.





Performance & Analytics

• Define and own growth KPIs: signups, activation rate, paid conversion, GMV, ROAS, and creator retention.

• Build attribution and measurement frameworks linking content performance to business outcomes.

• Run data-driven experiments; translate results into scalable playbooks and spend reallocation decisions.

Stakeholder Management & Cross-Functional Execution

• Work closely with Product, Marketing, Category, and Supply teams to align growth initiatives with platform priorities.

• Manage agency and creator partner relationships; lead performance reviews and quarterly business reviews.

• Present growth metrics and strategic recommendations to senior leadership.

What We're Looking For

Must-Have

• 4–6 years of experience in growth, creator/influencer marketing, performance marketing, or related domains.

• MBA from a Tier 1 institution

• Demonstrated track record of owning acquisition or revenue targets and delivering measurable outcomes.

• Experience in creator commerce, affiliate programs, social commerce, or live/video commerce.

• Strong analytical orientation — comfortable with funnel metrics, attribution models, and A/B testing.

• Excellent stakeholder management skills; experience working cross-functionally in a fast-paced environment.

Valuable to Have

• Prior experience at a high-growth consumer internet, e-commerce, or creator economy company.

• Exposure to building programs from 0→1 in a new market or category.

• Familiarity with CRM, creator management platforms, or performance marketing tools.

• Experience managing or mentoring small cross-functional teams.

📌 Senior Manager1-Growth (Bengaluru)
🏢 Flipkart
📍 Bengaluru