Senior Manager – Channel Sales & Business Development

Company: Nishtha Group Limited

Location: Noida, Uttar Pradesh (Extensive North India Travel Required)

Experience: 7+ Years

Employment Type: Full-Time

Industry: Financial Services | Wealth Management | Investment Advisory | Insurance Distribution | Mutual Funds | Channel Sales

About Nishtha Group

Nishtha Group Limited is a trusted financial services organization offering comprehensive financial solutions including Financial Planning, Mutual Funds, Insurance, Taxation & Auditing, NPS, Risk Management, Fixed Deposits, Loans, and Equity Research .

We are expanding our partner network across North India and are looking for an experienced sales professional to lead channel acquisition and business development initiatives.

Position Overview

We are seeking an experienced Senior Manager – Channel Sales & Business Development to drive the expansion of our distribution network by onboarding:

- Business Partners
- Franchisees
- IFAs
- Insurance Advisors
- Chartered Accountants
- Wealth Managers
- Financial Distributors
- Corporate Associates

The ideal candidate should have strong relationship-building skills, excellent communication abilities, and a proven track record in financial product distribution or channel sales. Key Responsibilities1. Business Development
- Identify, approach, and onboard new channel partners across North India.
- Develop long-term relationships with franchisees, distributors, wealth advisors, IFAs, CAs, and financial consultants.
- Generate new business opportunities through field visits, networking events, and referrals.
- Expand Nishtha Group's market presence in assigned territories.

1. Channel Partner Management

- Build and maintain strong relationships with existing partners.
- Conduct regular meetings to understand partner requirements.
- Provide product training and sales support.
- Ensure partners achieve monthly and quarterly business targets.

1. Sales & Revenue Growth

Drive sales across:




- Mutual Funds
- Insurance
- Fixed Deposits
- Loans
- Financial Planning
- NPS
- Equity & Investment Products

Key responsibilities:

- Achieve assigned revenue and acquisition targets.
- Develop territory-wise business growth plans.
- Identify opportunities to increase business through existing partners.

1. Market Development

- Conduct competitor analysis and identify market opportunities.
- Explore untapped cities and business segments.
- Participate in industry seminars, exhibitions, and business networking events.
- Develop and maintain a strong professional network across North India.

1. Coordination & Reporting

- Maintain accurate records of leads, meetings, and partner onboarding.
- Prepare daily, weekly, and monthly sales reports.
- Update CRM and Excel MIS regularly.
- Coordinate with internal operations and compliance teams to ensure smooth partner onboarding.

Required Skills
- Strong Channel Sales & Business Development experience
- Excellent communication and negotiation skills
- Relationship management
- Presentation and demonstration skills
- Territory management
- Lead generation
- Business networking
- Sales planning
- Target-oriented approach
- Problem-solving mindset

Technical Skills
- MS Excel: Advanced
- Microsoft PowerPoint
- Microsoft Word
- CRM Software
- Google Workspace
- Email Communication
- Sales Reporting & MIS

Eligibility
- Bachelor's Degree in Business, Finance, Marketing, Commerce, or related field.
- MBA (Marketing/Finance) preferred.
- Minimum 7 years of experience in Financial Services, Mutual Funds, Insurance, Banking, NBFC, Wealth Management,



or Channel Sales.
- Existing network of financial advisors, distributors, or channel partners will be an added advantage.

Travel Requirement
- Extensive travel across North India is mandatory .
- Frequent visits to:
- Delhi NCR
- Haryana
- Punjab
- Rajasthan
- Uttar Pradesh
- Uttarakhand
- Himachal Pradesh
- Jammu & Kashmir
- Chandigarh
- Candidate should be comfortable with client meetings, partner onboarding, and regular business travel.

What We Are Looking For
- Proven ability to acquire new business partners.
- Solid interpersonal and communication skills.
- Excellent presentation and negotiation abilities.
- Self-motivated with a result-driven approach.
- Ability to work independently while collaborating with cross-functional teams.
- Strong understanding of financial products and channel distribution.
- Willingness to travel extensively and represent the organization professionally.

Key Performance Indicators (KPIs)
- Number of new partners onboarded
- Revenue generated through channel partners
- Territory expansion
- Partner activation ratio
- Monthly and quarterly sales achievement
- Partner retention and engagement
- Business growth from assigned regions

Why Join Nishtha Group?
- Opportunity to work with a growing financial services organization.
- Exposure to a wide range of financial products.
- Attractive incentive structure linked to performance.
- Career growth and leadership opportunities.
- Dynamic and collaborative work environment.
- Opportunity to build a strong distribution network across North India.

Position Summary

Company: Nishtha Group Limited

Position: Senior Manager – Channel Sales & Business Development

Experience: 7+ Years

Location: Noida, Uttar Pradesh

Travel: Extensive North India Travel Required

- Industry: Financial Services | Wealth Management | Investment Advisory | Insurance Distribution | Mutual Funds | Channel Sales

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