Job Title : Commerce Growth &

- Performance Marketing – Job Grade 17

Division : Abbott Nutrition India (ANI)

Location : Mumbai, India

Reporting To : Associate Director Media and CX

Geographical Scope : India

Position Summary : The Commerce Growth &

- Performance Marketing role is responsible for defining and delivering Abbott Nutrition India's long-term commerce growth agenda by leading commerce strategy, performance marketing, retail media, marketplace growth, and DTC-first innovation launches across ecommerce marketplaces, quick commerce, e-pharmacy, e-grocery, and emerging digital ecosystems. The role owns the development and execution of a commerce-first growth strategy that accelerates GMV, revenue, market share, consumer acquisition, and profitability through portfolio optimization, platform prioritization, media effectiveness, and conversion excellence.

Key Responsibilities

- Commerce Strategy &
- Business Leadership – Develop and own the 3-year commerce growth vision, portfolio strategy, growth roadmap, investment prioritization, and platform-specific growth plans.

- Ecommerce &

- Performance Marketing – Lead performance marketing across Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, BigBasket, e-pharmacy and emerging channels while driving GMV, ROAS, conversion, market share, and profitability.

- DTC-First Innovation &

- NPI Growth – Create end-to-end ecommerce-first and DTC-first launch strategies, consumer acquisition programs, and lifecycle marketing frameworks.

- Commerce Ecosystem Development – Lead agencies, media partners, analytics partners, technology providers, and capability-building initiatives.

- Data, Measurement &

- Analytics – Own the KPI framework, attribution, analytics, testing methodologies, and reporting governance.

- Cross-Functional Leadership – Partner with Marketing, Sales, Ecommerce, Supply Chain, Finance, Trade Marketing, Regulatory, and Analytics teams to drive execution excellence.





Key KPIs

- GMV Growth, Net Revenue Growth, Offtake Growth, Market Share, Contribution to Total Business

- Conversion Rate, CAC, Repeat Purchase Rate, Recent-to-Brand Customers, Consumer Lifetime Value

- ROAS, Share of Search, Traffic Quality, CTR, Cost per Acquisition, Retail Media Effectiveness

- NPI Launch Velocity, NPI Revenue Contribution, Portfolio Penetration, SKU Productivity

- Agency Performance, Governance Accuracy, Partner Productivity, Capability Building Milestones

Education &

- Qualifications

- Post-Graduation in Marketing, Business Management, Commerce, or related discipline.

- Strong understanding of digital commerce ecosystems, consumer behavior, and omnichannel retail.

- Experience developing growth strategies and execution roadmaps.

- Experience building DTC storytelling, positioning, and GTM frameworks.

Experience

- 10 years in Ecommerce, Digital Marketing, Performance Marketing, Commerce, or Growth roles.

- Experience leading retail media and marketplace growth at scale.

- Proven success driving profitable commerce growth and category leadership.

- Experience launching NPIs via ecommerce-first or DTC-first GTMs.

- Healthcare, nutrition, FMCG, consumer health, or regulated categories preferred.

Skills &

Competencies

- Commerce Strategy &
- Business Planning

- Retail Media &

- Marketplace Expertise

- Ecommerce Growth &

- Conversion Optimization

- Portfolio &

- Assortment Strategy

- DTC &

- Full-Funnel Consumer Journey Design

- Media Investment Management

- Consumer Insights &

- Analytics

- Measurement &

- Attribution Frameworks

- Agency &

- Partner Leadership

- Stakeholder Management &

- Influencing

- Commercial Acumen &

- P&L; Orientation

Preferred Certifications

- Amazon Ads &
- Amazon Pi

- Flipkart Ads &

- IRIS

- Google Ads

- Meta Certifications

- Retail Media Certifications

- Analytics &

- Attribution Platforms

- CRO / Growth Marketing Certifications

- Commerce &

- Martech Certifications

📌 Senior Manager - Commerce growth and Performance Marketing (Mumbai)
🏢 Abbott
📍 Mumbai