About the Role

We are looking for a data-driven Senior/Lead Performance Marketing Specialist with 5 to 10 years of hands-on experience to drive customer acquisition, online revenue, and brand growth across paid digital channels.

This role requires someone who understands ROI-first marketing, campaign optimization, and how to convert intent into bookings, orders, or footfall.

Key Responsibilities

Plan, execute, and optimize paid campaigns across:

Google Ads (Search, Display, YouTube)

Meta Ads (Facebook & Instagram)

Optional: Snapchat, TikTok, Programmatic

Drive online bookings, reservations, orders, and lead generation

Own budget allocation, ROAS, CAC, and conversion metrics

Create and test performance-focused creatives with design/content teams

Optimize landing pages and funnels in collaboration with web teams

Track performance using GA4, Meta Business Manager, Google Ads, and dashboards

Run A/B tests for ads, audiences, creatives, and landing pages





Analyze campaign data and translate insights into scalable strategies

Coordinate with CRM/email/SMS teams to build remarketing and retention loops

Stay updated with platform changes, trends, and best practices

Required Skills & Qualifications

5–10 years of experience in performance or paid digital marketing

Solid hands-on expertise in Google Ads & Meta Ads

Experience with Youtube, Tiktok, LinkedIn and AI ads

Proven track record of driving conversions and ROI

Experience managing monthly ad budgets and scaling accounts

Strong analytical skills and comfort with data-driven decisions

Experience with GA4, GTM, conversion tracking, and pixels

Ability to prioritize campaigns based on business impact

Job Details

Location: Mohali (Work From Office)

Experience: 5+ Years

Shift: US Shift/Night Shift

Work Location: In person

📌 Senior/Lead Performance Marketing Specialist (Sahibzada Ajit Singh Nagar)
🏢 G3 Worldwide
📍 Sahibzada Ajit Singh Nagar