Role Purpose: The Senior Graphic Designer will create high-quality static creative designs across digital and offline channels, drive product packaging design from concept through to production-ready artwork, and champion the use of AI-powered design tools to improve creative output and turnaround time. The role also involves reviewing and mentoring the mid/junior-level designer to maintain consistent quality and brand standards.

Key Responsibilities

1. Static Creative Design & Execution

- Design static creatives for digital platforms (social media, website, e-commerce, email/EDMs, digital ads) and offline channels (POS, hoardings, brochures, collateral)
- Translate creative briefs into polished, on-brand visual designs across formats and sizes
- Ensure design quality, typography, layout, and visual consistency across all deliverables

2. Product Packaging Design

- Conceptualise packaging design ideas aligned with brand positioning and category trends
- Develop print-ready packaging artwork (dielines, mockups) in coordination with production/vendors
- Ensure packaging designs comply with print and material specifications

3. Creative Concept & Visual Strategy

- Develop mood boards, concept decks, and design directions for campaigns and launches
- Present and articulate design rationale to internal stakeholders
- Contribute creative input to brand and marketing strategy discussions

4. AI-Driven Design Efficiency

- Apply AI design tools (Adobe Firefly, Midjourney, DALL-E, Leonardo AI, etc.) for rapid ideation, image generation, mockups, and asset variations
- Identify and pilot recent AI tools/workflows to reduce turnaround time and manual effort
- Train and guide the design team on effective use of AI tools

5.



Team Mentorship & Quality Control

- Review and give constructive feedback on the junior/mid-level designer's output
- Guide the junior designer on design principles, tool usage, and brand standards
- Ensure consistent quality across all team outputs

6. Brand Guideline Management

- Maintain and update brand guidelines, templates, and design asset libraries
- Ensure all creative output adheres to brand identity standards

7. Cross-functional Collaboration & Timeliness

- Coordinate with marketing, product, and video teams for integrated campaign execution
- Manage multiple concurrent projects with organised file/version management
- Communicate proactively on timelines, blockers, and priorities

Required Tools & Software Design Software — Adobe Creative Suite

- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- CorelDraw
- Adobe XD / Figma (for digital & UI layouts) (Preferred, not mandatory)
- Adobe Lightroom
- Adobe After Effects (basic motion graphics)

AI Tools for Graphic Design

- Adobe Firefly (Generative Fill/Expand, text-to-image)
- Midjourney
- OpenAI DALL-E / ChatGPT image generation
- Google Gemini
- Canva AI (Magic Studio)
- Magnific/Freepik ai
- Ideogram

Packaging & Production

- Illustrator (dieline creation & structural mockups)
- Photoshop (packaging visualisation/mockups)
- PDF preflight / print-checking tools

Key Competencies

- Strong conceptual and visual design sense
- Leadership and mentoring ability
- High attention to detail
- Time management across multiple concurrent projects
- Adaptability to emerging design and AI trends
- Strong presentation and communication skills

Pay: ₹35,000.00 - ₹45,000.00 per month

Benefits

- Provident Fund

Work Location: In person

📌 Senior Graphic Designer (Kalina)
🏢 Pu0026N Consultancy
📍 Kalina