About the Role

We are looking for a high-ownership, data-driven performance marketer who thrives on scaling growth and solving complex acquisition challenges. As Assistant Manager – Performance Marketing , you will play a critical role in driving app installs, first orders, and user re-engagement through high-impact digital marketing campaigns.

This role is ideal for someone who enjoys owning numbers, running experiments, and scaling performance campaigns aggressively . You will work at the intersection of marketing, analytics, and product , using data and experimentation to unlock sustainable user growth.

If you enjoy moving fast, testing aggressively, and turning insights into scalable growth engines , this role is for you.

What You’ll Own

User Acquisition & Growth

- Drive app acquisition and first-order growth through performance marketing channels.
- Plan, launch, and scale campaigns across Google Ads (UAC, Demand Gen, Performance Max) and Meta Ads (Advantage+ App Campaigns, Sales campaigns) .
- Build scalable acquisition funnels focused on install → order conversion .

Campaign Strategy & Execution

- Own the end-to-end lifecycle of campaigns from planning and setup to optimization and scaling.
- Continuously test audience strategies, campaign structures, and bidding models to improve performance.
- Identify and unlock new growth opportunities across channels.

Experimentation & Creative Iteration

- Run rapid experiments across creatives, audiences, and messaging to unlock performance gains.
- Collaborate with creative teams to develop high-performing ad concepts and growth experiments .
- Drive a strong test-and-learn culture within performance marketing.

Data, Attribution & Measurement

- Obsess over install, order attribution, and performance measurement .
- Track and optimize key metrics including CPI, CAC, conversion rates, ROAS, and LTV .




- Leverage insights from MMP platforms and analytics dashboards to improve campaign performance.

Insights & Reporting

- Build and maintain performance dashboards and campaign reports .
- Translate campaign data into clear insights and actionable recommendations .
- Identify trends and opportunities by reading data in totality across marketing and product funnels .

What We’re Looking For

- 2–3 years of experience in Performance Marketing / Growth Marketing / App Marketing
- Hands-on experience managing campaigns across:
- Google Ads (UAC, Demand Gen, Performance Max)
- Meta Ads Manager (Advantage+ App Campaigns / Sales campaigns)

Expectations from the Role

- High ownership mindset with the ability to drive campaigns independently
- Strong comfort with data and numbers with the ability to analyze performance deeply
- Ability to translate campaign data into meaningful insights and actions
- Fast decision-making ability in a dynamic and rapidly evolving environment
- High learning agility and curiosity to experiment with new strategies
- Solid communication and collaboration skills

Tools You’ll Work With

- Google Ads
- Meta Ads Manager
- MMP platforms (AppsFlyer / Branch / Adjust or similar)
- Excel / Google Sheets
- Marketing & analytics dashboards

What Makes This Role Exciting

- High ownership over growth and acquisition metrics
- Opportunity to scale campaigns impacting millions of users
- Fast-paced environment where experiments and ideas move quickly
- Work closely with data, product, and growth teams
- Build expertise in scaling app growth through performance marketing

The Rebel Culture: We believe in empowering and growing people to perform the best at their job functions. We follow Outcome-oriented, fail-fast iterative & collaborative culture to move fast in building tech solutions. Rebel is not a usual workplace. The following slides will give you a sense of our culture, how Rebel conducts itself and who will be the best fit for our company. We suggest you go through it before making up your mind.

Culture@Rebel

📌 Senior Executive – Growth Marketing (Mumbai)
🏢 Rebel Foods
📍 Mumbai