Senior Digital Strategist & Client Success Lead

Location

Mumbai (MAHALAXMI)

Experience

8–12+ Years

Must have worked with a digital agency

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About the Role

We are looking for a seasoned digital professional who can seamlessly combine strategy, planning, consulting, and client leadership to drive business outcomes for our clients.

This role goes beyond campaign management or account servicing. The ideal candidate will be responsible for understanding client business objectives, identifying digital growth opportunities, developing integrated digital strategies, and ensuring successful execution across owned digital assets and communication channels.

The candidate should be equally comfortable discussing website transformation, digital ecosystems, customer journeys, content strategy, social media, performance marketing integration, CRM journeys, and business growth opportunities with senior client stakeholders.

The role requires a strategic thinker, a planner, a client partner, and a growth-oriented consultant who can contribute to both client success and agency growth.

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Core Responsibilities

Digital Strategy & Planning

- Develop integrated digital strategies aligned with client business objectives.
- Create annual, quarterly, and campaign-based digital roadmaps.
- Evaluate and recommend digital transformation opportunities across customer touchpoints.
- Define digital growth frameworks for brand building, lead generation, customer acquisition, engagement, and retention.
- Build short-term and long-term strategic plans supported by measurable KPIs.
- Identify emerging trends, technologies, and opportunities relevant to client businesses.

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Owned Digital Asset Strategy

Lead strategic planning and optimization for:

Websites

- Website audits and assessments
- Information architecture planning
- User experience recommendations
- Conversion optimization opportunities
- Content ecosystem planning
- SEO and AI search readiness
- Website redesign and transformation initiatives

Mobile Applications

- App experience and engagement strategy
- User journey optimization
- Retention and loyalty frameworks
- Feature prioritization recommendations
- Customer lifecycle planning

Customer Engagement Ecosystems

- Customer journey mapping
- Lead nurturing frameworks
- Email marketing strategy
- Marketing automation opportunities
- Retention and re-engagement planning

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Social Media & Content Strategy

- Develop platform-specific communication strategies.
- Build content pillars and thematic frameworks.
- Create annual and campaign content roadmaps.




- Define community-building and engagement strategies.
- Align social media initiatives with broader business objectives.
- Guide creative and content teams on strategic direction.
- Evaluate influencer, creator, and partnership opportunities where relevant.

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Client Leadership & Account Growth

- Serve as the primary strategic advisor for assigned clients.
- Lead client workshops, discovery sessions, quarterly reviews, and planning meetings.
- Build trusted relationships with senior stakeholders and decision-makers.
- Present strategic recommendations confidently and persuasively.
- Translate business challenges into actionable digital solutions.
- Drive client satisfaction, retention, and long-term partnerships.

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Business Consulting & Growth Advisory

- Understand client industries, business models, competitive landscapes, and customer behaviour.
- Identify opportunities for business growth through digital channels.
- Recommend solutions that improve acquisition, engagement, conversion, and retention.
- Support clients in making informed digital investment decisions.
- Act as a consultant rather than a service provider.

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Integrated Marketing Planning

Collaborate with internal teams to develop strategies across:
- Website & Digital Experience
- Social Media
- SEO & AI Search Optimization
- Performance Marketing
- Content Marketing
- Influencer Marketing
- Marketing Automation
- CRM & Retention
- Analytics & Measurement

Ensure all channels work together to support overarching business objectives.

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New Business & Agency Growth

- Participate in pitch presentations and new business opportunities.
- Support proposal development and strategic recommendations.
- Identify opportunities to expand client engagements.
- Collaborate with management to develop new service offerings.
- Contribute to achieving agency growth and revenue targets.
- Assist leadership in identifying emerging market opportunities.

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Team Collaboration & Leadership

- Work closely with Creative, Content, SEO, Performance Marketing, UI/UX, Technology, and Account Management teams.
- Mentor junior strategists and account managers.
- Establish planning frameworks and strategic best practices.




- Ensure strategic consistency across accounts.

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Industry Experience Preferred

Experience across multiple sectors is preferred, including:
- Consumer Brands
- Jewellery & Luxury
- Real Estate
- Hospitality
- Healthcare
- B2B & Manufacturing
- Education
- Financial Services
- Consumer Durables
- D2C & E-commerce

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Required Skills & Competencies

Strategic Planning

- Digital Strategy Development
- Brand Strategy
- Customer Journey Mapping
- Experience Design Thinking
- Integrated Marketing Planning
- Business Consulting
- Growth Strategy

Digital Ecosystem Expertise

- Websites & Digital Platforms
- Mobile Applications
- Social Media Strategy
- Content Strategy
- CRM & Customer Lifecycle Marketing
- SEO & AI Search Fundamentals
- Performance Marketing Integration

Client Management

- Strategic Consulting
- Stakeholder Management
- Presentation Skills
- Workshop Facilitation
- Relationship Building
- Conflict Resolution
- Account Growth

Commercial Acumen

- Business Development Support
- Revenue Growth Planning
- Upselling & Cross-Selling Opportunities
- Proposal Development
- Commercial Awareness

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Preferred Qualifications

- 8–12+ years of experience in digital strategy, planning, consulting, or integrated marketing.
- Agency experience strongly preferred.
- Proven experience handling senior client stakeholders.
- Experience leading multi-disciplinary digital projects.
- Strong business understanding and consulting mindset.
- Excellent presentation and communication skills.
- Ability to convert business challenges into digital opportunities.

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Success Metrics The candidate will be measured on:

- Strategic quality and effectiveness
- Client satisfaction and retention
- Growth of assigned accounts
- Current business contribution
- Revenue expansion opportunities identified
- Successful delivery of strategic initiatives
- Quality of client relationships
- Contribution to agency growth objectives
- Internal team collaboration and leadership

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Ideal Candidate Profile

We are looking for someone who can function as:

✅ Digital Strategist

✅ Planner

✅ Client Servicing Leader

✅ Business Consultant

✅ Growth Advisor

✅ Agency Representative

✅ Revenue Contributor

This individual should be capable of sitting across the table from a Founder, CEO, CMO, or Marketing Head, understanding business challenges, and developing integrated digital strategies that drive measurable business impact while strengthening long-term client partnerships

📌 Senior Digital Strategist & Client Success Lead (Mumbai)
🏢 Kwebmaker Digital Agency
📍 Mumbai