Description Role Summary We are seeking a senior Commercial Sales Leader to accelerate Net New AOV (NNAOV) growth across the Commercial (MMGB) segment in South Asia. This is a senior individual contributor role with regional overlay responsibility, aligned to the FY27 GTM strategy.

The role will report directly to the EVP & Managing Director for South Asia and partner closely with Industry Sales Leaders in India and Country Sales Leaders in ASEAN and Commercial Account Executives in their respective teams, providing hands-on deal leadership, pipeline acceleration, and execution rigor. The Commercial Sales Leader will carry a regional target tied to all MMGB territories in South Asia and act as a force multiplier for Commercial growth.

Key Responsibilities

- Own regional Commercial NNAOV performance across all MMGB territories in South Asia
- Act as the Commercial segment overlay leader, aligned to FY27 GTM priorities
- Partner with Industry and Country Sales Leaders and Commercial AEs to:
- Shape territory and account strategies
- Drive pipeline creation, deal progression, and win execution
- Improve deal quality, velocity, and forecast accuracy
- Provide hands-on support on priority deals, including deal strategy, executive alignment, and value articulation
- Participate in strategic customer and prospect engagements to define strong business cases and commercial value narratives
- Work cross-functionally with Solution Engineering, Sales Development, Alliance & Channels, Marketing, Customer Success, and Professional Services to drive integrated Commercial GTM motions
- Identify execution, market, and product gaps in the Commercial segment and provide structured feedback to regional and global leadership
- Support regional pipeline reviews, forecast calls, and QBRs with Commercial performance insights
- Drive consistency and discipline in Commercial sales execution, including deal qualification, sales process adherence, and value-based selling

Success Measures





- Achievement of South Asia Commercial NNAOV targets
- Increased pipeline coverage, win rates, and average deal size in MMGB
- Improved execution consistency and forecast accuracy across countries
- Strong engagement and partnership with Industry and Country Sales Leaders and Commercial AEs

Experience & Capabilities

- 15+ years of experience in SaaS sales, with robust exposure to Commercial segments
- Require minimum of 2-3 years in a second line manager/leadership role or at least 5 years in a first line Manager role ideally in the Commercial Segment in Salesforce
- Ideal candidate has a proven track record of building and scaling a commercial business in the past, understands the nuances of the rhythm of the commercial business
- Ability to use data to drive insights and actions that can help us build a commercial business at scale
- Strong understanding of Pipe Generation, progression, demand generation and new logo motions
- Proven track record driving complex, multi-cloud deals
- Experience operating in regional/overlay roles within a matrixed organization would be desirable
- Executive presence with the ability to influence without authority
- Comfortable being highly hands-on in a fast-moving GTM environment where required

Why This Role / Why Now FY27 represents a step-change opportunity for Commercial growth in South Asia. As part of the FY27 GTM strategy, we are sharpening our focus on the Commercial segment as a primary engine for net current growth and scale. This Role Is Being Created To

- Provide dedicated Commercial segment leadership across countries and industries
- Drive consistent execution and higher-quality NNAOV outcomes across MMGB territories
- Accelerate adoption of FY27 GTM motions, cross-cloud plays, and value-led selling
- Act as a regional multiplier, ensuring best practices, deal rigor, and Commercial excellence scale across South Asia

This is a high-impact opportunity for a senior sales leader who wants to shape Commercial growth at a regional level while remaining deeply engaged in customers and deals.

📌 Senior Director, South Asia Commercial Sales (Bengaluru)
🏢 SalesForce-ad
📍 Bengaluru