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Location: New Delhi/Gurgaon, Mumbai | Full-time

About the role:

We are looking for a highly creative and experienced Senior Art Director / Creative Lead who can transform business objectives, briefs, and ideas into high-impact, visually compelling creative communications. The ideal candidate should have strong experience working with advertising/creative agencies, understand industry-standard creative practices, and have the ability to take a concept from idea → visual direction → creative execution.

This role requires someone who is not only an excellent visual thinker but also understands brands, audiences, the industry, and communication strategy.

Key Responsibilities

1. Creative Concept & Art Direction

- Develop original creative concepts and visual ideas based on business and communication objectives.

- Lead the art direction for campaigns across digital, social media, print, video and other communication platforms.

- Translate abstract ideas and marketing briefs into solid, engaging visual concepts.

- Establish the visual tone, style, composition, imagery, typography and overall creative direction.

- Ensure that creative outputs are visually distinctive, relevant and aligned with brand guidelines.

2. Creative Execution

- Create and supervise eye-catching, high-quality creative assets for campaigns and marketing initiatives.

- Work across multiple formats including:
- Social media campaigns

- Digital advertisements

- Brand campaigns

- Print creatives

- Presentations

- Videos and motion graphics

- Marketing collaterals

- Event/stall branding

- Internal and external communications

- Maintain high standards of design quality,



visual consistency and attention to detail.

3. Agency & Campaign Experience

- Bring strong experience from advertising/creative agencies and understand professional agency workflows.

- Demonstrate the ability to work on multiple campaigns and tight deadlines without compromising creative quality.

- Understand how to interpret client/brand briefs and convert them into compelling creative solutions.

- Collaborate effectively with copywriters, designers, video teams, marketing teams and external agencies.

4. Creative Thinking & Innovation

- Demonstrate strong conceptual and creative thinking rather than simply executing instructions.

- Challenge conventional approaches and propose fresh, innovative creative solutions.

- Convert strategic ideas into visual storytelling and memorable communication.

- Stay updated with emerging design trends, advertising trends, AI tools and recent creative technologies.

5. Competitor & Industry Analysis

- Conduct regular competitor and industry creative analysis.

- Identify emerging visual trends, campaign approaches and communication opportunities.

- Benchmark the quality of creative output against leading brands and agencies.

- Use insights from competitor analysis to develop more differentiated and effective creative communication.

6.



Team Collaboration & Communication

- Clearly communicate creative concepts and explain the thinking behind the work.

- Present ideas confidently to senior stakeholders and marketing teams.

- Provide constructive creative feedback to designers and other team members.

- Collaborate with cross-functional teams to understand objectives and deliver the right creative solution.

Requirements

Must-Have Skills

- 8–10 years of professional experience in Art Direction, Creative Design or Advertising.

- Strong experience in a creative/advertising agency environment.

- Excellent conceptual and visual thinking.

- Strong understanding of Art Direction and visual storytelling.

- Ability to convert ideas/briefs into creative concepts and final outputs.

- Strong understanding of
- Layout & composition

- Typography

- Colour theory

- Photography

- Illustration

- Visual hierarchy

- Branding

- Digital & social media design

- Strong competitor and industry research skills.

- Excellent communication and presentation skills.

- Ability to handle multiple projects and work under tight deadlines.

- High attention to detail and commitment to creative quality.

- Ability to maintain industry-standard design and advertising practices.

Software / Tools

- Strong proficiency in relevant creative tools such as:

- Adobe Photoshop

- Adobe Illustrator

- Adobe InDesign

- After Effects / Premiere Pro – added advantage

- Figma – added advantage

- AI creative tools such as Midjourney, Adobe Firefly, Gemini, ChatGPT, Runway, etc. – highly desirable.

📌 Senior Creative Designer (Mumbai)
🏢 Kshema
📍 Mumbai