Overview

Our client is seeking an experienced Senior B2B Digital Marketing & Content Strategist (SEO | SEM | AI) to join our team on an 11-month fixed-term contract (August 2026 – July 2027). This is an excellent opportunity for a highly skilled B2B marketing qualified who thrives in a fast-paced environment and enjoys working across content marketing, digital campaigns, social media, SEO, AI-assisted marketing, email marketing, webinars, and marketing analytics.

Reporting directly to the Head of Marketing, you will play a key role in strengthening brand awareness, driving audience engagement, supporting demand generation initiatives, and producing high-quality marketing content targeted at professional services audiences. This role requires a proactive marketer who can quickly adapt, manage multiple priorities, and work independently while collaborating with cross-functional teams.

Schedule: Project-Based | Monday - Friday, 9:00 AM - 6:00 PM AEST (With a 1-hour break, 40 hours per week)

Responsibilities:

Content Marketing & Communications

- Write engaging, authoritative blogs, articles, customer success stories, and thought leadership content
- Produce sponsored content for external publications
- Research and identify opportunities to increase online brand visibility
- Ensure all content aligns with brand guidelines and business objectives

Social Media Management

- Own and manage the company's LinkedIn presence
- Develop and execute social media content calendars
- Write compelling social media copy
- Schedule and publish content
- Engage with followers and industry professionals
- Monitor performance metrics and recommend improvements
- Manage customer reviews and responses across third-party review platforms while maintaining a consistent brand voice

Knowledge Base Management

- Maintain and continuously improve the customer knowledge base
- Work closely with Customer Support to ensure documentation remains accurate, useful, and up to date
- Identify opportunities to improve customer self-service resources

Email Marketing

- Create and coordinate email marketing campaigns
- Produce quarterly newsletters
- Assist with nurture campaigns and digital communications
- Monitor campaign performance and recommend improvements

Search Marketing (SEO & SEM)

- Support Google Ads campaign management
- Assist with ad copy development
- Monitor campaign performance




- Identify optimization opportunities
- Contribute to SEO initiatives, including keyword research, meta titles and descriptions, content optimization, and search visibility improvements

AI-Assisted Marketing & Answer Engine Optimization (AEO)

- Utilize AI tools to improve marketing efficiency and content quality
- Create content optimized for AI-powered search experiences
- Apply Answer Engine Optimization (AEO) best practices
- Stay current on emerging AI marketing technologies and search trends

Landing Page Optimization

- Improve website landing page performance
- Optimize messaging, structure, and conversion paths
- Use AI-assisted insights to refine content and improve conversion rates
- Conduct ongoing testing and optimization

Campaign Coordination

- Support planning and execution of integrated marketing campaigns
- Coordinate timelines, creative assets, and stakeholders
- Ensure campaigns are delivered on schedule

Webinar Support

- Develop webinar registration content
- Prepare presentation slide decks
- Coordinate webinar logistics
- Moderate attendee Q&A; sessions
- Support post-event follow-up activities

Marketing Analytics

- Track campaign performance using Google Analytics and other reporting tools
- Analyze key marketing metrics
- Prepare reports and provide actionable recommendations
- Monitor KPIs including: Organic website traffic, social engagement, email performance, landing page conversion, and campaign effectiveness

General Marketing Support

- Assist with website updates
- Promote company announcements and achievements
- Support new marketing initiatives
- Contribute across multiple marketing disciplines as business needs evolve

Requirements:

- Minimum 7–10 years of experience in marketing, communications, content creation, or related roles
- Strong background in B2B marketing
- Exceptional written and verbal communication skills
- Proven ability to write across multiple content formats, including thought leadership articles, blogs, customer case studies, social media,



email campaigns, and marketing collateral
- Experience managing LinkedIn business pages
- Experience with community engagement and online reputation management
- Experience coordinating integrated marketing campaigns
- Familiarity with AI-powered content creation tools such as ChatGPT, Claude, Perplexity, and similar AI platforms
- Understanding of SEO best practices, working knowledge of Google Ads, and experience using Google Analytics
- Ability to manage multiple projects simultaneously
- Excellent organizational and time management skills
- Ability to quickly learn new industries and subject matter
- Self-motivated with the ability to work independently

Preferred Qualifications:

- Experience using Google Search Console
- Experience with SEO tools such as Moz or similar platforms
- Experience with HubSpot including: Blogs, Email Marketing, Workflows
- Experience managing webinars
- Knowledge of Answer Engine Optimization (AEO)
- Experience optimizing landing pages for conversions
- Basic graphic design skills
- Experience working within professional services or legal industry environments

Ideal Candidate: The ideal candidate is an experienced marketing professional who enjoys wearing multiple hats and can confidently move between strategic marketing initiatives and hands-on execution. You are an exceptional writer, digitally savvy, comfortable leveraging AI tools, and capable of delivering high-quality work with minimal supervision. You thrive in collaborative environments while maintaining strong ownership of your projects and consistently delivering results.

Independent Contractor Perks:

- Permanent work from home
- Immediate hiring
- Health Insurance Coverage for eligible locations

Note: Please click the " Apply " button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

Important Disclaimer:

BruntWork never charges fees for applying or any part of the hiring process—it is 100% free. If you are ever asked for payment, please stop and report it immediately to our official email through the ‘Contact Us’ form on our official BruntWork website.

📌 SeniorB Digital Marketing & Content Strategist (SEO | SEM | AI) (India)
🏢 BruntWork
📍 India