Responsibilities:

- Lead performance marketing end-to-end: work with our partners to plan, manage, and optimize campaigns.
- Drive creative strategy for ads: decide what type of creatives to use, test formats, and scale winning ideas.
- Explore and execute additional marketing channels such as influencer collaborations, content marketing, partnerships, and offline activations to strengthen TOFU.
- Track key metrics (CAC, ROAS, funnel conversions) and ensure campaigns deliver on growth targets.
- Collaborate with admissions, product, and design teams to align marketing with business goals.

Skills:

- A strong generalist with a mix of analytical and creative thinking.
- High degree of ownership + accountability
- Strong attention to detail and ability to multitask effectively

Work Experience & Qualifications:

- Previous experience in performance marketing (either running campaigns directly or managing them in a program role).
- Preferably worked in a fast-paced/startup workplace





What can you expect?

- Great work environment, with massive ownership, agency, and a keen focus on outcomes
- Steep learning curve, working directly on mission-critical workstreams
- Huge growth potential

This role is for you if…

- You want to be part of a 0-to-1 business building journey & get your hands dirty
- You are hungry to learn, step up your game & make a big impact
- You enjoy fast-paced, intense environments where things move quickly
- You take pride in getting stuff done, better & faster, than before

This role is not for you if…

- You require external motivation to show results
- You are uncomfortable with constructive criticism & want to stay in comfort zone
- You prefer a predictable environment

Lean more about Mesa here: https://mesaschool.co/

📌 Senior Associate (Bengaluru)
🏢 Mesa School of Business
📍 Bengaluru