Senior Account Manager – BFSI

Company: Concept PR

Location: Mumbai

Experience: 6–8 Years

Function: Public Relations & Strategic Communications

Sector: BFSI – Banking, Financial Services, Insurance, Fintech & Financial Services

About Concept PR

Concept PR is one of India’s leading independent public relations and strategic communications firms, with a strong legacy in financial communications, corporate reputation and high-impact PR mandates.

We work with leading organisations across Banking, Financial Services, Insurance, Fintech, Capital Markets and Corporate India, helping them shape conversations, build credibility and strengthen their reputation among key stakeholders.

We are looking for a high-calibre Senior Account Manager – BFSI to join our Mumbai team and take ownership of strategic communication mandates for some of our key financial-sector clients.

The Opportunity

This is not just a client-servicing role.

We are looking for someone who can think like a communications strategist, operate like an account leader and understand the language of the BFSI industry.

The ideal candidate will be confident in dealing with senior client stakeholders, have strong relationships with business and financial journalists, understand the nuances of financial communications and be capable of turning complex business developments into compelling stories.

You will play a critical role in developing communication strategies, driving media visibility, managing client relationships and mentoring the team working on BFSI mandates.

Key Responsibilities

Strategic Communications & Account Leadership

- Lead day-to-day strategic communication mandates for BFSI clients across banking, NBFCs, insurance, fintech, mutual funds, wealth management and other financial services.
- Develop and execute integrated PR and corporate communications strategies aligned with clients’ business objectives and reputation priorities.
- Act as a trusted communications advisor to clients and proactively identify opportunities to strengthen their positioning.
- Develop annual, quarterly and campaign-specific communication plans and ensure strong execution.
- Understand complex financial, regulatory and business developments and translate them into effective communication narratives.
- Identify emerging industry trends, news opportunities and conversations relevant to clients.

Media Relations & Thought Leadership

- Build and maintain strong relationships with business, financial, mainstream, television, digital and trade media.




- Develop and execute proactive media outreach programmes to secure high-quality and meaningful coverage.
- Drive thought-leadership opportunities for CXOs and senior leaders through interviews, authored articles, opinion pieces, commentary and industry conversations.
- Develop compelling story angles and pitches around business performance, industry trends, corporate developments and sector insights.
- Coordinate media interviews, briefings, roundtables, press conferences and other media engagements.
- Ensure that media engagement delivers quality visibility and strengthens the client’s reputation, rather than focusing only on volume of coverage.

Content & Financial Communications

- Oversee and review high-quality communication content including:
- Press releases
- Media pitches
- Thought-leadership articles
- By-lined articles
- CEO/CXO profiles
- Key messages
- Media Q&As;
- Interview briefs
- Speeches and talking points
- Corporate announcements
- Ensure all communication is accurate, credible, strategically aligned and appropriate for the BFSI ecosystem.
- Guide the team in developing strong financial and business narratives from complex subject matter.

Client Management

- Build strong, long-term relationships with clients and become a dependable strategic communications partner.
- Lead regular client calls, reviews and strategy discussions.
- Understand client expectations and proactively manage deliverables, timelines and priorities.
- Present communication strategies, media plans, reports and recommendations with confidence.
- Anticipate client requirements and identify opportunities before they become mandates.
- Maintain a high standard of responsiveness, professionalism and quality across all client interactions.

Crisis & Reputation Management

- Support clients in managing sensitive and high-pressure communication situations.
- Develop crisis communication frameworks, holding statements, Q&As; and response strategies.
- Monitor news, social conversations, competitor activity and industry developments to identify potential reputation risks.




- Provide timely recommendations to clients during emerging issues and reputational challenges.

Team Leadership & Mentoring

- Guide and mentor Account Executives, Senior Account Executives and junior team members.
- Review team deliverables and ensure consistently high standards of writing, media outreach and client servicing.
- Delegate effectively while maintaining ownership of overall account quality.
- Conduct regular reviews and provide constructive feedback to strengthen team capabilities.
- Create a collaborative, high-performance setting within the account team.

Account Growth & New Business

- Identify opportunities for organic growth and expansion of existing BFSI accounts.
- Contribute to new business pitches, credentials presentations, proposals and communication strategies.
- Bring fresh ideas and sector insights that can help strengthen client relationships and unlock new opportunities.
- Work closely with senior leadership on strategic pitches and business development initiatives.

What We’re Looking For

- 6–8 years of relevant experience in Public Relations, Corporate Communications or Strategic Communications.
- Prior experience handling BFSI clients is mandatory.
- Strong understanding of the BFSI ecosystem, including banking, NBFCs, insurance, fintech, mutual funds, wealth management and/or capital markets.
- Proven experience in handling business and financial media.
- Robust existing relationships with journalists across financial, business and mainstream media.
- Excellent written and verbal communication skills.
- Strong understanding of financial storytelling and corporate communications.
- Demonstrated ability to independently manage client relationships and accounts.
- Experience in mentoring and managing junior team members.
- Strong strategic thinking combined with excellent execution skills.
- Ability to work in a fast-paced agency environment and manage multiple priorities.
- High level of ownership, maturity, attention to detail and professional judgement.

If you believe you can turn business stories into powerful conversations, build influential media relationships and lead BFSI communication mandates with confidence — we would like to hear from you. Join Concept PR and help shape the conversations that shape businesses.

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📌 Senior Account Manager (Mumbai)
🏢 Concept PR India
📍 Mumbai