Leysha Basmati Rice is looking for a Sales Officer to drive on-ground sales, distribution and market expansion across assigned territories in South India.
This is a field-focused role for someone who understands the local market, has strong distributor and retailer relationships, and can consistently deliver sales and distribution targets.
Key Responsibilities
- Drive sales and distribution across the assigned territory.
- Achieve monthly and annual sales and volume targets.
- Manage relationships with distributors, dealers and retailers.
- Ensure product availability and visibility across the market.
- Expand outlet coverage and identify new business opportunities.
- Drive sales through General Trade, Up-to-date Trade and HORECA, wherever applicable.
- Conduct regular market visits and manage beat plans effectively.
- Generate orders and ensure timely follow-up with distributors and retailers.
- Track primary and secondary sales and identify gaps.
- Execute trade schemes, promotions and market activation initiatives.
- Monitor competitor pricing, products, promotions and market activity.
- Build strong relationships with retailers and channel partners.
- Share regular market updates and sales reports with the ASM.
- Ensure effective execution of company sales strategies at the ground level.
What We’re Looking For
- 5+ years of sales experience, preferably in FMCG, food, staples, rice or consumer goods.
- Strong field sales and territory management experience.
- Existing relationships with distributors and retailers will be an advantage.
- Good understanding of the local market and retail landscape.
- Experience in General Trade is preferred.
- Modern Trade / HORECA exposure will be an added advantage.
- Strong communication and negotiation skills.
- Target-driven, energetic and comfortable with extensive field travel.
- Ability to independently manage a territory and deliver results.
Build markets. Build teams. Build the next chapter of Leysha.