Category Head – E-commerce | Exibu Role Objective Own the online growth, product portfolio, merchandising, conversion and profitability of Exibu’s e-commerce categories. The person will be responsible for taking products from market research → online launch → traffic → conversion → sales → repeat purchases → category growth.

Key Responsibilities 1.

Category Strategy

Develop category-wise e-commerce growth strategy. Identify products with high online demand and commercial potential. Analyse competitors, pricing and market trends. Identify current categories and products to launch. Rationalize underperforming products/SKUs.

- Product &
- Catalogue Management Decide which products should be listed online. Create the right SKU, size, variant and bundle structure. Ensure accurate pricing, specifications and product information. Develop product positioning based on customer use cases. Maintain a high-quality, conversion-focused catalogue.
- E-commerce Sales Own monthly and annual online sales targets. Monitor sales by product, category and channel.

Improve Average Order

Value (AOV). Develop bundles, cross-sells and upsells. Identify opportunities for repeat purchases. 4.

Website Conversion





Own category-level conversion performance.

Improve: Product pages Images/videos Product descriptions FAQs Reviews Pricing presentation CTAs Product comparison Use analytics to identify where customers drop off. 5.

Digital Marketing Coordination

Work closely with the marketing team on: Google Ads Meta Ads SEO Google Shopping Remarketing Email marketing WhatsApp marketing The Category Head doesn’t necessarily need to run the campaigns personally, but must own the commercial outcome from those campaigns.

- SEO &
- Organic Growth Identify high-value search keywords. Build category and product-page SEO strategy. Identify content opportunities. Track organic rankings and revenue. Develop landing pages around high-intent searches.
- Pricing &
- Promotions Set online pricing strategy. Develop promotional calendars. Analyse discount effectiveness. Maintain target gross margins. Create bundles and volume offers.
- Analytics &
- Reporting Track weekly: Revenue Orders Conversion rate Traffic AOV Gross margin CAC ROAS Product-level profitability Organic vs paid revenue Repeat customer rate Cart abandonment Top/bottom-performing SKUs

📌 Sales Executive (New Delhi)
🏢 Amrit Sales
📍 New Delhi