About Us

BiofuelCircle, incorporated in 2020 and headquartered in Pune, is building a tech-enabled bioenergy supply chain for biomass, biofuels, and other bio-based products. The companys platform connects farmers, rural partners, and industrial consumers, combining digital enablement with physical infrastructure to make biomass supply more dependable and usable at scale.

Role & Responsibilities

Role

Rural Marketing Executive

Key Purpose of the Role

This role is to create Go-to-Market strategies and support Rural Business Unit to achieve its goals, while establishing a strong brand presence in rural markets.

Responsibilities

- Rural marketing strategy
- Brand Building and Activations
- Seasonal Campaigns
- Community Engagement
- Content Creation
- Local Market Inside

What Key Tasks will be involved?

1. Rural Marketing Strategy:

- Designing and managing the rural marketing strategy for Rural business unit
- Conceptualizing & executing integrated marketing campaign to achieve the brand & business goals in the rural markets

1. Brand Building and Activations:

- Plan and execute marketing campaigns, both online and offline, to increase brand awareness and drive farmer participation in alignment with Sales and Supply Network teams
- Collaborate with creative agencies to develop compelling advertising materials and promotional content
- Deploy rural marketing agencies to implement rural marketing plans
- Develop local partnerships for local activation / PR / communication
- Capture and develop engaging user generated content to accentuate digital marketing




- Build and maintain relationships with local media, bloggers, and influencers to secure positive press coverage and brand partnerships
- Manage advertising budgets and track the effectiveness of campaigns using relevant KPIs.
- Understanding of local markets (culture, socioeconomic aspects, commodities, touch points etc.) and provide feedback on rural consumer behavior to marketing, product, and sales teams

1. Seasonal Campaigns:

- Crop wise, region wise marketing campaigns to source raw materials
- Engaging and activating existing subscriber base of biomass processors and rural entities
- Deploying Former communication channels
- On-boarding customer camps and roadshows
- Short videos for educating training and hand holding in App usage
- Upselling of value-added services like Verification, Delivery and Finance services

1. Community Engagement:

- Build strong relationships with rural communities, local leaders, and relevant stakeholders to understand their challenges and concerns
- Organize community outreach programs, workshops, and events to raise awareness
- Manage branding initiatives that resonate with rural communities
- Collaborate with government agencies, NGOs, and other relevant organizations to align marketing efforts

Opportunity

- Opportunity to work with a quick-growing company in a priority bio-energy sector Closely work with senior leadership team

- Opportunity to build rural marketing functional vertical from scratch.
- Work with a highly engaged & motivated team

Reports To

Senior Manager Rural Marketing

📌 Rural Marketing Executive / Senior Executive (Lucknow)
🏢 Biofuelcircle
📍 Lucknow