Regional Sales Manager West is responsible for driving sales growth, market expansion, profitability, channel development, customer engagement, and team performance across the Region. The role involves translating national sales strategies into west regional execution plans, leading regional sales teams, managing key customer relationships, ensuring achievement of revenue and collection targets, and strengthening the company's market position across the assigned territories.

Job Responsibilities

Sales Strategy and Planning:

- Develop and execute sales strategies to meet and exceed regional sales targets for various segments like Retail, Projects & OEM.
- Analyse market trends, customer needs, and competition to identify growth opportunities.

Team Management and Leadership:

- Recruit, train, and manage a regional sales team, setting clear sales targets and goals.
- Provide guidance, coaching, and performance evaluations to the sales team.
- Ensure team productivity and capability development.

Business Development & Market Expansion:

- Build and maintain robust relationships with key customers, clients, and partners in the region.
- Explore and pursue new business opportunities to expand market share and increase sales revenue.

Sales Operations Management:

- Oversee day-to-day sales operations, ensuring adherence to sales processes and policies.
- Monitor sales metrics, analyse performance, and prepare reports for management review.

Customer Relationship Management:

- Ensure high levels of customer satisfaction by addressing customer queries and concerns.
- Implement strategies to improve customer retention and foster long-term relationships.

Budgeting and Forecasting:

- Develop and manage the regional sales budget, forecasting sales volumes, and tracking expenses.
- Monitor financial performance against targets and take corrective actions as necessary.
- Monitor sales pipeline and conversion rates.
- Ensure forecast accuracy and inventory alignment.




- Minimize stock-outs and excess inventory situations.

Collection & Credit Management

- Ensure achievement of collection targets across the zone.
- Monitor overdue receivables and aging reports.
- Drive reduction in bad debts and outstanding payments.

Market Analysis and Reporting:

- Analyse regional market data, customer feedback, and sales reports to identify trends and opportunities.
- Monitor competitor activities, pricing, and product launches and recommend market expansion opportunities.
- Support new product launces and promotional campaigns.
- Prepare and present regular sales reports, forecasts, and analysis to senior management.

External Stakeholders

- National Sales Head
- Director Sales
- National Accounts Team
- National Supply Chain Management Team
- National IT Team
- Distributors & Business Partners
- Key Accounts
- Senior Industry Influencers & Customers
- OEM’s

Desired Position Qualification

- Should have definitely worked in respectableB2B & B2C brands in West in the Building material industry (Laminate/Paints/Sanitaryware/Adhesives/ Electricals/Hardware). Experience in a consumer goods domain will be an added advantage
- Working experience in managing both Retail and Projects& OEM necessary
- Should have worked in an ERP environment, and should have working exposure to Sales automation tools (SFA) & IT tools – Distributor Management System (DMS), and CRM
- Should have had exposure to world class systems & processes
- Should have working knowledge of Influencers like Contractors and Architects, along with deep understanding of Channel in West.
- In Sales function, should have worked as a Sales leader, managing 2 or more states, and leading large teams in the West.
- Should have worked with a Large Channel network, across T1/T2/T3 towns in West
- Should have exposure to managing Distributors, as well as managing Large dealers

Desired Education Qualification

MBA / PGDBM – Regular from a Tier II College with 15-20+ years of experience in Sales

📌 Regional Sales Manager West (Mumbai)
🏢 Merino Group
📍 Mumbai