Regional Sales Manager (Retail) – Viki TMT

Tamil Nadu | Sales | 14+ Years

We are specifically looking for candidates with hands-on experience in TMT Retail Steel Sales. If your experience is not from TMT steel sales, we request you to kindly excuse this opportunity.

Ready to lead a market, build a high-performing sales team and drive the next phase of growth?

About the Role

We are looking for a results-driven Regional Sales Manager (retail Sales) to lead and grow the Viki TMT business across Tamil Nadu, with future market expansion into Kerala. This is a hands-on sales leadership role with ownership for revenue, volume, margin, dealer development, project sales, team performance and commercial discipline. The role reports to the Chief Sales Officer.

Key Responsibilities

Revenue, Volume & Market Growth

· Own regional sales targets and drive sustainable volume and revenue growth across Trade and Project Sales of TMT bars.

· Drive pricing and margin discipline while improving market share across existing and under-represented territories.

· Develop go-to-market plans for new markets and strengthen penetration in priority territories.

Dealer, Distributor & Project Development

· Build, develop and manage a strong network of dealers and distributors across the region.

· Develop relationships with infrastructure developers, contractors, traders and other key market stakeholders.

· Identify new dealer and project opportunities and ensure consistent conversion and business generation.

Sales Team Leadership

· Lead, mentor and develop Sales Officers to deliver market and business objectives.





· Set clear KPIs and conduct structured forecasting, pipeline reviews and performance coaching.

· Build a high-performance sales culture focused on accountability, market coverage, customer orientation and execution discipline.

Commercial & Cross-functional Management

· Work closely with Production, Logistics, Finance and other functions to support timely delivery, credit control and working-capital efficiency.

· Track steel price movements, competitor actions and market dynamics to support timely commercial decisions.

· Maintain strong discipline around receivables, credit exposure, pricing and profitability.

CRM, Data & Market Intelligence

· Use CRM/SFA and sales analytics to track dealer activity, pipeline, conversion, market coverage and performance.

· Monitor competition, customer trends and market opportunities and translate insights into actionable sales plans.

· Collaborate with Marketing on brand-building, lead-generation and market-development initiatives.

Candidate Profile

· 14+ years of experience in steel, steel products, TMT, construction materials or a similar dealer-driven B2B sales setting, with 3–5 years in a sales leadership role.





· Proven track record of managing dealer/distributor networks and project sales.

· Strong understanding of steel pricing, margin management, inventory, credit risk and market dynamics.

· Strong negotiation and relationship-management capability with dealers, contractors, traders, developers and corporate buyers.

· Experience in leading, coaching and retaining high-performing field sales teams.

· Comfortable using CRM/SFA, forecasting and sales analytics for decision-making.

· Willingness to travel extensively across Tamil Nadu and other South Indian markets as required.

What Success Looks Like

· Consistent achievement of regional sales volume, revenue and margin targets.

· Expansion and productivity of the dealer/distributor network.

· Growth in project sales and penetration of under-represented markets.

· Strong collections, credit discipline and commercial hygiene.

· Improved sales-team productivity, market coverage and execution discipline.

· Higher CRM/SFA adoption and stronger data-driven sales reviews.

Key Skills

Sales Leadership | Dealer & Distributor Development | Project Sales | Pricing & Margin Management | P&L; / Commercial Acumen | Market Development | Credit & Collections | Team Leadership | Negotiation | CRM / SFA | Forecasting & Sales Analytics

Why This Role

This is an opportunity for an experienced sales leader to take ownership of an established market, strengthen the channel, build new growth territories and directly influence the next phase of the Viki business.

📌 Regional Sales Manager (Retail) – Viki TMT (Chennai)
🏢 iSTEEL
📍 Chennai