Job Summary

Regional Sales Manager (Modern Trade) - South East (Modern Trade)

Reporting To - National Key Account Manager - Modern Trade

Location - Hyderabad (with travel across East South regions)

Role Purpose The RSM - South East will be responsible for driving sales targets, execution excellence, and team performance across assigned Modern Trade chains and regions in South East India. The role will act as the regional execution owner, translating national Key Account strategies into consistent on-ground delivery, while leading and developing the regional sales team.

Key Responsibilities

- Sales Delivery Target Ownership: Own and deliver monthly, quarterly, and annual sales targets for the South East regions across assigned Modern Trade accounts.
- Drive primary and secondary sales in line with agreed account plans.
- Track region-wise performance versus targets and proactively close gaps.
- Execution Excellence in Modern Trade: Ensure perfect execution of national/account-level plans at regional and store level, including assortment availability, promo scheme deployment, visibility POSM execution, planogram and compliance adherence, and monitor and reduce out-of-stock (OOS) and ensure healthy inventory norms at DC and store level.
- Team Management Capability Building: Lead, coach, and performance-manage the regional Modern Trade sales team (Sales Officers / TSOs / third-party field force as applicable); ensure clear target allocation, daily/weekly reviews, and execution discipline; improve field capability through regular coaching and joint field work.
- Stakeholder Store-Level Relationships: Build strong working relationships with regional buyers, regional managers,



and store managers of Modern Trade chains; act as the escalation point for regional execution issues and ensure quick resolution; work closely with distributors and supply chain partners to ensure smooth replenishment.
- Collaboration with Key Account Manager (KAM): Partner with the KAM - Modern Trade to implement Joint Business Plans (JBPs) and key initiatives at the regional level; share regular market intelligence, competitor activity, and execution feedback to strengthen account strategies; support new launches, pilots, and visibility initiatives as per national plans.
- Reporting Governance: Maintain robust reporting on sales, availability, promotions, and execution KPIs; ensure compliance to company policies, trade governance norms, and SOX/process requirements.

Key Skills Competencies
- Strong understanding of Modern Trade execution and operations
- Hands-on experience managing field sales teams
- Commercial acumen with execution focus
- Strong stakeholder management at store and regional levels
- Analytical, disciplined, and process-oriented approach
- High ownership mindset with ability to work cross-functionally

Education Experience
- Graduate / Post-Graduate in Business, Marketing, or related field
- 8-10 years of sales experience, with at least 5 years in Up-to-date Trade
- Proven experience managing regional teams in MT or experience in Category Management roles at MT Pharma chains

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Regional Sales Manager (Modern trade) (Hyderabad)
🏢 Bayer Zydus Pharma
📍 Hyderabad