SonyLIV is seeking a dynamic, results-driven Regional Head – Ad Sales, LCS (West 1). This position is responsible for managing the top-line and bottom-line of the Digital Business for the assigned region (West) for Large Scale Clients. The position is expected to possess a sharp understanding of market dynamics and digital ad inventories, along with the ability to forge strong partnerships with clients and create value for them.

The role requires an aggressive and result-oriented approach towards achieving revenue targets and making a strong impact in digital advertising sales.

POSITION SPECIFICATION

Education – MBA (Preferred)

Overall Experience – 13+ years of experience in Advertising Sales with TV + OTT experience is preferred. Candidates with relevant TV Sales experience may also be considered.

Desirable Experience

- Well-versed with client strategies and advertising agencies across West India.
- Strong agency and client relationships and contacts.
- Good understanding of the digital advertising ecosystem and market dynamics.

KEY RESPONSIBILITIES

- Maximize monetization opportunities by creating and expanding the client base and consistently creating digital brand needs.
- Act as the SonyLIV ambassador in the market for the agency relationships owned, and be responsible for shaping long-term business plans with clients/agencies to position SonyLIV as a preferred destination.
- Strategize towards securing a steady business base through acquiring long-term commitments.
- Manage all stakeholder relationships end-to-end with minimal supervision.
- Develop preferred partnerships with top digital advertisers through fact-finding on brands and marketing plans, providing accurate information and feedback on past campaigns, and ensuring smooth execution of deals.
- Drive in-depth account management through client servicing,



customized properties/deals and other digital brand solutions for critical launches.
- Build, manage and scale a strong revenue pipeline with advertisers and agencies, while maintaining the required monthly Ad Sales revenue.
- Develop effective sales plans based on the time of the year to ensure optimum inventory utilization and maximize ROI.
- Drive account development to build long-term business associations with clients.
- Formulate and implement innovative advertising packages that maximize revenue opportunities with brands and agencies and rapidly expand the business.
- Drive results in a fast-paced, resource-conscious environment with a creative and solution-oriented approach.
- Maintain a healthy quarterly sales pipeline, proactively highlight roadblocks and identify alternate opportunities to ensure business continuity.

Critical Competencies

Behavioural

- Ability to leverage relationships, build a strong network and negotiate effectively.
- Strong business acumen with a result-oriented and aggressive approach towards achieving sales targets.

Technical
- Strong knowledge of the digital ecosystem.
- Ability to build both categories and brands, with a solid track record of driving and achieving sales targets.
- High on ideation and creativity when developing brand solutions aligned with client communication strategies.
- Strong understanding of the market, client needs and evolving digital advertising trends.




- Understanding of data and analytics.

Other Personal Characteristics

- Well-networked and strongly connected within the industry.
- Proven track record of achieving business and individual goals.
- Concise, confident and inspiring communicator.
- Excellent communication and interpersonal skills.
- Highly motivated and driven.
- Strong executor who is proactive and anticipates evolving business needs.
- Ability to work independently and manage multiple stakeholders effectively.

Why join us?

Sony Pictures Networks is home to some of India’s leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, SONY TEN1, SONY TEN2, SONY TEN3, SONY TEN4, to name a few! Our FTA channels continue to reach millions of viewers, providing unparalleled reach for advertisers.

We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self philosophy. We strive to remain an ‘Employer of Choice’ and have been recognized as:

- India’s Best Companies to Work For 2021 by the Great Place to Work® Institute
- Listed as one of the 100 Best Companies for Women in India for eight consecutive years by AVTAR / Seramount
- UN Women Empowerment Principles Award 2022 for Gender Responsive Marketplace and Community Engagement & Partnership
- ET Human Capital Awards 2023 for Excellence in HR Business Partnership & Team Building Engagement
- ET Future Skills Awards 2022 for Best Learning Culture in an Organization and Best D&I; Learning Initiative
- EXEMPLAR of Inclusion in the Most Inclusive Companies Index 2024 by AVTAR / Seramount

The biggest award, of course, is the thrill our employees feel when they can Tell Stories Beyond the Ordinary!

📌 Regional Head - Ad Sales, LCS West 1, Digital Business (Mumbai)
🏢 Sony Pictures Networks India
📍 Mumbai