QA Analyst – Adobe Analytics (Streaming Media)

About the Role

We're hiring a QA Analyst to validate Adobe Analytics implementations across streaming media platforms — web, mobile app, and connected/OTT devices. This role sits at the intersection of tag QA and media analytics validation, ensuring that every stream, play event, and ad impression is captured accurately across our platforms. Candidates from OTT, video streaming, audio streaming, or live-streaming backgrounds are strongly encouraged to apply.

Key Responsibilities

- Perform end-to-end QA validation of Adobe Analytics implementations across Web SDK, Mobile SDK, and Media SDK (Heartbeat) deployments — approx. 30% of role time dedicated to QA/validation work, remainder split across implementation support, documentation, and stakeholder coordination.
- Validate media/streaming-specific tracking: play, pause, stop, seek, buffer events, bitrate/quality switches, content milestones (25/50/75/100%), ad start/skip/complete, and chapter/segment tracking.
- Use Charles Proxy to intercept, inspect, and validate outbound network calls (hits and heartbeat pings) against expected Adobe Analytics variable mapping — confirming correct eVar/prop/event firing, payload structure, and timing intervals.
- Use Adobe Experience Platform Debugger and Chrome DevTools to cross-verify tag firing sequence, XDM schema mapping, and datastream routing.
- Validate accuracy of media-specific KPIs (see below) against source-of-truth player/CDN logs.
- Document QA test cases, defect logs, and validation reports for each release/deployment cycle.
- Partner with implementation engineers, product,



and content teams to triage tracking discrepancies before they reach production reporting.
- Support QA across platform types: responsive web players, native iOS/Android apps, and connected TV/OTT apps where applicable.
- KPIs Owned / Validated
- Video Start Rate – % of initiated plays that successfully start
- Completion Rate – % of viewers reaching 100% of content
- Average View Duration / Time Watched
- Buffering Rate & Buffer Duration – QoS validation
- Bitrate Switch Frequency – stream quality shifts per session
- Ad Break Start/Complete Rate – pre-roll, mid-roll, post-roll validation
- Ad Skip Rate
- Drop-off Rate by Content Milestone (25/50/75%)
- Heartbeat Ping Accuracy – interval consistency (~10 sec) and session continuity
- Cross-Platform Tracking Parity – consistency of KPI capture across web, mobile, and OTT

Must-Have Skills
- Hands-on Adobe Analytics implementation or QA experience (min. 2–4 years)
- Adobe Media SDK / Heartbeat experience — non-negotiable for this role
- Working knowledge of Adobe Web SDK and/or Mobile SDK (AEP)
- Proficiency with Charles Proxy for network call inspection and validation
- Experience with Adobe Experience Platform Debugger, Chrome DevTools
- Understanding of XDM schema, datastreams, and Edge Network data flow
- Prior QA/validation experience (not implementation-only) — able to independently build test cases and defect logs

Nice-to-Have

- Experience with a named streaming platform (OTT, sports streaming, music/audio streaming, live events)
- Familiarity with Customer Journey Analytics (CJA) for cross-platform reporting validation
- SQL for data validation/querying
- Exposure to connected TV (CTV) app tracking

📌 QA Analyst – Adobe Analytics (Streaming Media) (Gurugram)
🏢 EXL
📍 Gurugram