A job requisition for a PR Executive in a public relations agency outlines the key duties, required qualifications, and experience needed to manage client media relations and brand campaigns Job Overview Role: Public Relations (PR) Executive Department: Client Servicing / Media Relations Experience Level: 1 to 2 years of agency or corporate communications experience Location: Kolkata Key Responsibilities Media Relations: Build and maintain robust relationships with local, regional, and national journalists, editors, and media influencers.

Content Creation: Draft compelling press releases, media alerts, pitches, contributed articles, and company statements.

Campaign Support: Assist in planning and executing strategic PR campaigns to enhance client visibility and brand reputation.

Coverage Tracking: Monitor daily media coverage across print, digital, and broadcast channels,



compiling regular coverage reports for clients.

Pitching: Proactively pitch stories and press angles to media contacts via phone and email.

Qualifications &

Skills Education: Bachelor’s degree in Mass Communication, Journalism, Public Relations, or English.

Writing Skills: Exceptional written and verbal communication skills with a strong eye for detail and editing.

Industry Knowledge: Solid understanding of the regional media landscape and current news trends.

Software/Tools: Familiarity with media monitoring and database tools (such as Meltwater, Cision, or CoverageBook) is a distinct advantage.

Soft Skills: High energy, proactive attitude, and the ability to juggle multiple client deadlines under pressure.

📌 Public Relationship Executive (Kolkata)
🏢 Launcherz
📍 Kolkata