: PM – Public Relations & ORM /n Position Title: PM – Public Relations & ORM /n Location: Delhi NCR /n Company: BPTP (bptp.com) /n Industry: Real Estate /n Role Summary: /n The People Manager – PR & ORM will oversee the company's public relations activities, manage online reputation, lead a team of PR and ORM professionals, and serve as the key liaison across internal and external stakeholders. This role requires strategic thinking, excellent communication skills, strong media relations & stakeholder management capability, and the ability to translate corporate objectives into impactful media and online narratives. /n Key Responsibilities: /n Public Relations (PR): /n /n

- Develop and execute integrated PR and corporate communication strategies to strengthen BPTP's brand reputation, visibility, and market positioning.

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- Build and nurture relationships with media, journalists, editors, industry bodies, and key influencers.

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- Drive proactive media engagement through press releases, media briefings, interviews, press conferences, project launch communications, and corporate announcements.

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- Develop and manage an annual PR calendar aligned with business milestones, project launches, leadership announcements, awards, and CSR initiatives.

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- Monitor media coverage, industry trends, competitor activity, and market developments, providing strategic recommendations to leadership.

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- Lead crisis communication planning and response, ensuring timely, accurate, and consistent messaging during sensitive situations.

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- Manage award nominations, industry recognitions, and speaking opportunities to enhance corporate and leadership visibility.

/n /n Content Strategy & Creation: /n /n

- Develop and implement a content strategy aligned with business objectives and brand positioning.

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- Create and oversee high-quality content including press releases, media articles,



leadership bylines, opinion pieces, speeches and key messages.

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- Drive thought leadership initiatives for senior leadership and CXOs by identifying relevant industry trends, commentary opportunities, and speaking platforms.

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- Collaborate with internal teams and agency partners to create compelling narratives around projects, market trends, customer experiences, innovation, and business milestones.

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- Lead communication initiatives for BPTP Foundation and CSR programs, creating impactful stories, beneficiary narratives, and social impact content to strengthen stakeholder engagement.

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- Ensure consistency of brand voice, messaging, and communication standards across all external channels.

/n /n Online Reputation Management (ORM): /n /n

- Monitor, manage, and enhance the company's online presence across news articles, review platforms, and digital forums.

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- Address customer feedback, negative comments, and online crises in a timely and professional manner.

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- Develop content strategies that positively influence the company's online image.

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- Analyze ORM performance metrics and provide actionable insights.

/n /n Stakeholder Management: /n /n

- Act as the primary point of contact between PR/ORM functions and senior leadership, keeping them informed of media trends, risks, and opportunities.

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- Build strong working relationships with internal stakeholders (Sales, Marketing, Legal, CRM, Leadership/CXOs) to ensure messaging consistency and timely sign-offs.

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- Manage external stakeholders including PR agencies, media houses, journalists, influencers, and event partners to ensure deliverables and timelines are met.

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- Coordinate cross-functionally during crisis situations, ensuring aligned and timely communication across all stakeholders.

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- Present periodic PR/ORM performance updates and strategic recommendations to leadership and other relevant stakeholders.

/n /n Measurement & Reporting /n /n

- Track and report key communication metrics including media coverage, share of voice, message penetration, sentiment analysis, reputation scores, and leadership visibility.

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- Prepare monthly, quarterly, and annual communication performance reports with strategic recommendations for continuous improvement.

/n /n Required Skills & Qualifications: /n /n

- Proven experience in PR, ORM, or corporate communications (8–12 years preferred, with at least 3–5 years in a managerial role).

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- Strong media relations and crisis communication skills.

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- Deep understanding of social media platforms, digital analytics, and ORM tools.

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- Exceptional written and verbal communication skills.

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- Ability to strategize, plan, and execute PR campaigns effectively.

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- Leadership skills with experience managing and mentoring a team.

/n /n Educational Qualification: /n /n

- Bachelors or Master's degree in Mass Communication, Public Relations, Marketing, or a related field.

/n /n Why Join BPTP: /n /n

- Lead and shape the public image of a reputed real estate brand.

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- Manage a talented team in a agile work environment.

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- Opportunity to work on strategic communication initiatives across multiple channels.

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- Exposure to innovative marketing campaigns and industry best practices.

/n /n Share your resume at [email protected]

📌 Public Relations & ORM (Noida)
🏢 BPTP
📍 Noida