Job Title: Product B2B Marketing Specialist

Location: Worli, Mumbai, Maharashtra, India

Experience: 1-3 years

Employment Type: Full-Time 5 days a week(Hybrid after 3 months)

About the Company

Qrata.ai is an HR-tech startup revolutionising global hiring for the worlds fastest-growing digital companies. By leveraging a proprietary framework and a managed hiring platform, Qrata enables organizations to seamlessly discover, screen, and onboard top-tier talent with unmatched efficiency. For job seekers, Qrata offers a transparent and competitive platform to showcase their skills and connect with global opportunities.

Partnering with renowned VC firms like Accel, Matrix, Sequoia, and Lightspeed, Qrata has collaborated with over 500 leading startups worldwide, sourcing and hiring from the top 5% of talent to fuel their growth and innovation.

Role Overview

As a Product B2B Marketing Specialist, you will own the strategy and execution of content-driven marketing campaigns. Your goal is to attract startup founders, HR professionals,

and investors while forging B2B partnerships with influencers, organizations, and communities.

Youll also oversee the distribution of our GTM (Talent Pool) to drive product-led growth and generate potential clients.

Key Responsibilities

- Content Strategy & Creation

Develop and execute an engaging B2B content marketing strategy tailored to startup founders, HRs, and VCs.

Create high-quality content such as newsletters, and LinkedIn posts.

Craft messaging that highlights the value of our talent pool and product offerings.

- GTM & Growth Marketing





Distribute and market our Talent Pool to potential clients using data-driven GTM strategies.

Optimize product marketing materials to drive inbound leads and product adoption.

Run email, social media, and paid campaigns to nurture prospects and retain clients.

Develop sales enablement content (decks, one-pagers, battle cards) for business development teams.

- Partnerships & Community Building

Identify and build partnerships with influencers, organizations, and communities to expand reach.

Work with B2B influencers and ecosystem leaders to amplify our brand message.

- Distribution & Demand Generation

Optimize content distribution through LinkedIn, email marketing, and niche communities.

Build and manage a lead nurturing funnel to convert engagement into business opportunities.

Track marketing performance metrics (engagement, conversion rates, client acquisition)

and optimize campaigns accordingly.

What We Offer

Growth Opportunities: Be part of a fast-growing startup and contribute meaningfully to its success.

Dynamic Team: Work in a supportive, collaborative environment.

Career development: Opportunities for career growth and skill enhancement.

Competitive Compensation: Attractive salary and benefits package.

Why Join Us?

This is an opportunity to play a key role in shaping the content strategy for a fast-growing company. Your work will have a meaningful impact on our brand visibility and customer engagement.

If youre passionate about content creation and ready to contribute to a startups growth journey,

apply now and become a vital part of our team!

📌 Product Marketing SpecialistB (Mumbai)
🏢 Qrata
📍 Mumbai