Product Manager – CRO (Conversion Rate Optimization)

Experience: 3-5 years of relevant experience

Location: Coimbatore

Immediate joiner required

We are looking for a data-driven Product Manager – E commerce, Conversion & Growth to own the conversion performance of our Shopify storefront. The role focuses on CRO, analytics, A/B testing, UX, and E commerce growth, working closely with Design, Engineering, Marketing, Merchandising, and CX teams.

Key Responsibilities

- Own and optimize the complete ecommerce funnel — Landing Page, Category, PDP, Cart, Checkout, and Post-Purchase.
- Analyze CVR, funnel drop-offs, revenue, AOV, RPS/RPV, customer behavior, merchandising, acquisition, and technical performance metrics.
- Use GA4, Amplitude/Mixpanel/Heap, SQL, session recordings, heatmaps, surveys, and customer feedback to identify conversion opportunities.
- Build and prioritize a CRO opportunity backlog based on impact, confidence, and effort.
- Own the A/B testing roadmap, including hypothesis creation, test design, sample-size planning, QA, statistical analysis, and experiment reporting.
- Monitor statistical significance, power, confidence intervals, sample ratio mismatch, novelty effects, and concurrent test interactions.
- Define and maintain KPI frameworks, tracking plans, metric definitions, data governance, and performance alerts.
- Work with Design on UI/UX frameworks, wireframes, user flows, design systems, mobile-first experiences, accessibility, and Core Web Vitals.
- Create PRDs, acceptance criteria, experiment readouts, dashboards, SOPs, and runbooks.
- Build self-service dashboards using Looker Studio, Tableau, Power BI, or equivalent.
- Partner with Engineering and Shopify teams to improve storefront performance,



tracking, checkout, and customer experience.
- Present insights and recommendations to senior stakeholders and leadership and drive decisions based on data.
- Enable Marketing, Merchandising, and CX teams to use dashboards and follow ecommerce workflows independently.

Required Skills & Experience

- 3–5 years of Product Management experience, with at least 2 years in Ecommerce/DTC.
- Hands-on experience with CRO, ecommerce funnel analysis, and A/B testing.
- Robust experience with Shopify / Shopify Plus, including themes, checkout, and app ecosystem.
- Proficiency in GA4 and at least one product analytics tool such as Amplitude, Mixpanel, or Heap.
- Working knowledge of SQL, GTM, dataLayer, event tracking, and debugging.
- Experience with Figma, wireframes, user flows, and UI/UX principles.
- Experience with experimentation/behavioral tools such as Optimizely, VWO, Convert, Hotjar, Contentsquare, FullStory, or Microsoft Clarity.
- Experience building BI dashboards and KPI frameworks.
- Strong understanding of Agile/Scrum, Jira/Linear/Asana, and Confluence/Notion.
- Excellent analytical, prioritization, communication, documentation, and stakeholder management skills.

Nice to Have

- Experience with Shopify Hydrogen/Oxygen or headless commerce.
- Knowledge of Klaviyo, Attentive, subscriptions, memberships, replenishment, or multi-storefronts.
- Familiarity with WCAG 2.1 AA, server-side tracking, Shopify Customer Events/Web Pixels, Segment/RudderStack.
- Knowledge of incrementality testing, Media Mix Modeling, or advanced attribution.
- CRO/GA4/Optimizely certifications.
- Basic HTML/CSS/Liquid knowledge.

Interested candidates can apply through LinkedIn or share their updated resume with us.

📌 Product manager - CRO (Coimbatore)
🏢 SearchNScore
📍 Coimbatore