– PPC ManagerPosition: PPC Manager

Department: Digital Marketing

Experience: 3–5 Years

Employment Type: Full-Time

Location: Noida / Delhi NCR

Reporting To: Digital Marketing Head / Management

About the Role

We are looking for a results-driven PPC Manager to plan, execute, optimize, and manage paid advertising campaigns across Google Ads, Meta Ads, and other relevant digital platforms. The ideal candidate should have strong analytical skills, hands-on campaign management experience, and a proven track record of generating quality leads and improving ROI.

Key Responsibilities

- Plan, create, manage, and optimize PPC campaigns across Google Ads, Meta Ads, and other paid advertising platforms.
- Develop campaign strategies based on business objectives, target audience, industry, and budget.
- Conduct keyword research, competitor analysis, audience research, and market analysis.
- Create and manage Search, Display, Performance Max, Remarketing, Shopping, and Lead Generation campaigns.
- Manage Meta campaigns including Facebook and Instagram Ads.
- Monitor campaign performance, budgets, CPC, CTR, CPL, CPA, ROAS, conversions, and other key metrics.
- Continuously optimize campaigns to improve lead quality, conversion rates, and ROI.
- Perform A/B testing of ad copies, creatives, landing pages, audiences, keywords, and bidding strategies.
- Develop and implement remarketing and retargeting strategies.
- Coordinate with the creative, content, SEO, and sales teams to improve campaign performance.
- Track and analyze leads and conversions using Google Analytics, Google Tag Manager, conversion tracking, and other analytics tools.
- Prepare weekly and monthly PPC performance reports with actionable insights.
- Identify current opportunities for scaling successful campaigns while controlling acquisition costs.




- Manage PPC budgets effectively and ensure campaigns remain within approved spending limits.
- Stay updated with changes in Google Ads, Meta Ads, tracking technologies, algorithms, and digital advertising trends.

Required Skills
- Strong hands-on experience with Google Ads and Meta Ads Manager.
- Excellent knowledge of PPC campaign structures, bidding strategies, audience targeting, and optimization.
- Strong understanding of Google Analytics / GA4 and Google Tag Manager.
- Good knowledge of conversion tracking and performance measurement.
- Strong analytical and problem-solving skills.
- Ability to understand campaign data and convert insights into actionable strategies.
- Good knowledge of landing page optimization and conversion rate optimization.
- Strong Excel/Google Sheets skills for campaign analysis and reporting.
- Excellent communication and coordination skills.
- Ability to work independently and manage multiple campaigns simultaneously.

Preferred Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Google Ads certification will be an advantage.
- Meta Blueprint certification will be an advantage.
- Experience managing lead-generation campaigns for service-based businesses will be preferred.
- Proven experience of achieving measurable improvements in CPL, CPA, ROAS, and conversion rates.

Key Performance Indicators (KPIs)
- Lead Generation & Lead Quality
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Conversion Rate
- CTR & CPC
- Campaign ROI
- Budget Utilization
- Overall Revenue Generated Through Paid Campaigns

What We Are Looking For We are looking for someone who is data-driven, proactive, performance-oriented, and focused on results. The candidate should be comfortable taking ownership of campaigns from strategy and execution to optimization and reporting.

Pay: ₹50,000.00 - ₹60,000.00 per month

Benefits

- Cell phone reimbursement
- Internet reimbursement

Work Location: In person

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