Experience: 3–5 Years

Employment Type: Full-time

Department: Digital Marketing

About the RoleWe are looking for a results-driven Performance Marketing professional with 3–5 years of hands-on experience in managing paid digital advertising campaigns. The ideal candidate should have strong practical expertise in Google Ads and Meta Ads, with a proven ability to drive leads, conversions, and revenue through performance marketing.

Key Responsibilities

- Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads.
- Manage Google Search, Display, Performance Max, YouTube, and other relevant Google Ads campaigns.
- Plan and execute Meta campaigns across Facebook and Instagram.
- Conduct keyword research, audience research, competitor analysis, and campaign planning.
- Monitor campaign performance, budgets, CPC, CPM, CTR, CPL, CPA, ROAS, and conversion rates.
- Continuously optimize campaigns to improve lead quality and reduce acquisition costs.
- Create and test different ad copies, creatives, audiences, keywords, and landing pages.
- Set up and monitor conversion tracking, pixels, events, and campaign attribution.
- Analyze campaign data and prepare regular performance reports with actionable insights.




- Work closely with the creative and content teams to develop high-performing ad creatives and messaging.
- Identify new opportunities to scale campaigns and improve overall marketing ROI.
- Stay updated with the latest trends, tools, algorithms, and best practices in performance marketing.

Mandatory Requirements
- 3–5 years of hands-on experience in Performance Marketing.
- Robust practical experience managing Google Ads campaigns independently.
- Strong practical experience managing Meta Ads (Facebook & Instagram) independently.
- Good understanding of lead generation, conversion campaigns, retargeting, audience targeting, and campaign optimization.
- Experience with Google Analytics/GA4 and conversion tracking.
- Strong analytical and data-driven approach.
- Ability to manage advertising budgets and optimize campaigns based on performance.
- Good understanding of CPL, CPA, ROAS, CTR, CPC, CPM, and conversion metrics.
- Strong communication and reporting skills.

How to ApplyInterested candidates can share their updated CV along with details of relevant Google Ads and Meta Ads campaigns managed.

📌 Performance Specialist (Chennai)
🏢 Zaigo Infotech Software Solutions
📍 Chennai