Key Responsibilities

Plan, execute, and optimize Google Search campaigns focused on lead generation

Manage and scale App Campaigns (UAC) for installs and in-app conversions

Conduct keyword research, audience targeting, and competitor analysis

Create and test high-performing ad copies and creatives

Monitor and optimize campaigns to improve CPL, CPA, ROI, and conversion rates

Set up and manage tracking using Google Analytics, Tag Manager, Firebase/Appsflyer

Perform A/B testing across ads, landing pages, and audiences

Analyze campaign data, generate insights, and share performance reports

Work closely with product, design, and sales teams to optimize the user journey and conversion funnel

Requirements

2+ years of hands-on experience in performance marketing

Robust expertise in Google Ads (Search + App Campaigns)

Good understanding of attribution, conversion tracking, and analytics tools

Data-driven mindset with strong analytical and problem-solving skills

Ability to manage budgets and deliver measurable growth

📌 Performance Marketing (Gurugram)
🏢 Vetic
📍 Gurugram