We are looking for an experienced Performance Marketing Specialist with a minimum of 7 years of hands-on experience, specializing in Google Ads (AdWords) and performance-driven lead generation.

The ideal candidate will be responsible for planning, executing, optimizing, and scaling Google advertising campaigns with a strong focus on high-quality lead generation, conversion optimization and maximizing ROI.

Key Responsibilities

- Manage and optimize Google Search, Display, Remarketing and Performance Max campaigns
- Conduct keyword research, competitor analysis and audience targeting
- Optimize campaigns to reduce CPL and CPA while improving lead quality
- Manage substantial monthly advertising budgets efficiently
- Set up and monitor conversion tracking using GA4 and Google Tag Manager
- Optimize landing pages, ad copy, bidding strategies and campaign structures
- Identify and eliminate irrelevant and low-quality leads
- Provide performance reports focused on qualified leads, conversions, CPA and ROI




- Continuously test and implement strategies to improve campaign profitability

Requirements

- Minimum 7 years of proven experience in performance marketing
- Advanced expertise in Google Ads (AdWords)
- Solid knowledge of GA4, Google Tag Manager and conversion tracking
- Demonstrable track record of generating high-quality leads through Google Ads
- Strong analytical and conversion-rate optimization skills
- Experience managing high-budget campaigns
- Experience in professional services or legal-sector marketing will be an advantage

Important: We are looking for a hands-on Google Ads specialist with a proven performance record, not simply experience generating impressions, clicks or website traffic.

Candidates should apply with their CV and evidence of previous campaign performance, including monthly ad spend managed, CPL/CPA achieved, lead volumes and measurable ROI.

📌 Performance Marketing Specialist (Bengaluru)
🏢 The Law Reporters
📍 Bengaluru