Position Title: Performance Marketing Executive

Location: Ahmedabad (in-office) or Remote

Joining: Immediate

Social Sherpa is a full-service creative and growth agency based in Ahmedabad, working with 150+ clients globally across social media, branding, websites, production, SEO, and PR.

Role Overview:

Social Sherpa is looking for a Performance Marketing Executive who can do more than just run ads someone who can own performance, lead strategy, guide the team, and drive measurable outcomes across Google and Meta. You'll manage performance marketing across our client portfolio, taking ownership of strategy, execution, optimization, reporting, and team direction for paid campaigns across Google and Meta.

What you'll do:

- Plan, launch, and optimize paid campaigns across Google Ads (Search, Display, YouTube, PMax) and Meta Ads (Facebook, Instagram)
- Own the full funnel from audience research and campaign architecture to budget pacing, A/B testing, and scaling what works
- Brief and direct the creative team on what ad creatives, hooks, and formats are needed based on campaign objectives and platform best practices
- Set up tracking, pixels, conversions, and attribution correctly across platforms
- Track metrics such as CTR, CPC, CPL, CPA, ROAS, and conversions.
- Present performance reports to clients with explicit insights and next steps
- Stay sharp on platform updates, new ad formats, and emerging channels

What you bring:

- Strong grasp of campaign structure, bidding strategies, audience targeting, and creative testing frameworks
- Comfortable making creative decisions you know what kind of ad will work before you brief the designer
- Experience managing monthly ad spends across multiple clients/accounts
- Working knowledge of GA4,



Meta Pixel, conversion APIs, and basic attribution
- Clear communication: You can explain performance to clients without jargon

Key Performance Indicators (KPIs):

- ROAS / ROI: Ability to drive profitable and measurable returns from paid campaigns.
- CPA / CPL: Ability to acquire customers or qualified leads efficiently.
- Conversion Rate: Ability to improve the percentage of users converting after engaging with campaigns.
- CTR & CPC: Ability to improve ad relevance, creative performance, and traffic efficiency.
- Revenue / Lead Growth: Ability to scale campaigns and consistently contribute to client business growth.

Qualifications:

- Bachelor’s degree in Marketing, Communications, Advertising, or a related field. 1-2 years of hands-on experience running Google and Meta ads (agency experience preferred)
- Strong understanding of social media platforms and Meta Ads Manager.
- Practical knowledge of performance marketing metrics and campaign optimization.
- Experience with paid ads (Meta, Instagram, LinkedIn, etc.) is preferred.
- Strong organizational skills and ability to manage multiple projects simultaneously.
- Creative mindset with excellent communication and presentation skills.
- Experience with LinkedIn Ads, Google Tag Manager, or programmatic platforms.
- Worked across both lead-gen (B2B) and e-commerce (D2C) clients

What We Offer:

- Exposure to a wide range of industries and campaign objectives.
- Collaborative and supportive team culture.
- Opportunities for professional growth and skill enhancement.

How to Apply:

- If this sounds like you, send us your CV along with 2–3 campaigns you're proud of (results + your role).
- Please send your resume and portfolio to [email protected].

📌 Performance Marketing Executive (Ahmedabad)
🏢 Social Sherpa
📍 Ahmedabad