About Company

Savera Forever Pvt. Ltd. is a contemporary jewellery brand specialising in silver and lab-grown diamond jewellery. We are building a modern, digitally driven brand and are looking for a Performance Marketing & E-commerce Specialist to manage our digital advertising, e-commerce operations and online growth.

About the Role

We are looking for a hands-on professional with practical experience in Meta Ads, Google Ads and Shopify, along with a strong understanding of digital marketing, e-commerce and customer acquisition.

The ideal candidate should be comfortable managing campaigns, analysing performance data, improving the online shopping experience and identifying opportunities to grow online sales.

Key Responsibilities

1. Performance Marketing

- Plan, set up, manage and optimise campaigns across Meta Ads (Facebook & Instagram) and Google Ads.
- Manage campaigns focused on website traffic, conversions, product sales, catalogue sales and customer acquisition.
- Monitor and optimise key metrics including ROAS, CAC, CPA, CTR, CPC, conversion rate and revenue.
- Manage retargeting and remarketing campaigns and audience segmentation.
- Conduct A/B testing of ad creatives, copies, audiences, offers and campaign structures.
- Identify high-performing campaigns, audiences and creatives and scale them effectively.
- Monitor advertising budgets and ensure efficient utilisation of ad spend.
- Analyse campaign performance and identify areas for improvement.
- Research competitors, market trends and new opportunities for customer acquisition.
- Work closely with the creative team to develop and improve performance-oriented ad creatives.

1. E-commerce & Shopify

- Manage the day-to-day Shopify store, including products, collections, pricing, descriptions, images and product categorisation.
- Ensure product information and website content are accurate and up to date.
- Monitor online orders, product performance,



conversion rates and abandoned carts.
- Improve product pages and the overall online shopping experience.
- Support online promotions, product launches and seasonal campaigns.
- Coordinate with internal teams for website, design and technical improvements.
- Identify opportunities to improve the customer journey from product discovery to purchase.

1. Growth & Optimisation

- Identify opportunities to increase online revenue and customer acquisition.
- Analyse campaign, customer and product data to identify growth opportunities.
- Test current audiences, creatives, offers, campaigns and digital acquisition strategies.
- Support initiatives aimed at increasing website traffic, conversions, repeat purchases and online sales.
- Stay updated with changes across Meta, Google, Shopify and the digital marketing landscape.
- Continuously identify and implement opportunities to improve overall digital performance.

Requirements
- 1–3 years of hands-on experience in Performance Marketing or Digital Marketing.
- Strong practical experience managing Meta Ads and Google Ads.
- Strong interest in e-commerce and willingness to learn and manage platforms such as Shopify.
- Good understanding of ROAS, CAC, CPA, CTR, CPC and conversion rate.
- Strong analytical and problem-solving skills.
- Ability to analyse campaign and e-commerce data and turn insights into actionable decisions.
- Good understanding of digital marketing funnels and customer acquisition.
- Experience with a D2C, e-commerce, fashion, lifestyle or jewellery brand will be an advantage.
- Ability to independently manage advertising campaigns and take ownership of day-to-day e-commerce activities.
- Strong communication, coordination and execution skills

Interested candidates can share their CV at [email protected] Pay: ₹20,000.00 - ₹22,000.00 per month

Application Question(s)

- What is your last monthly in-hand salary? (Eg 20k per month)
- How soon can you join? (Mention in number of days)

Work Location: In person

📌 Performance Marketing Executive (Kolkata)
🏢 mysavera
📍 Kolkata