Job SummaryWe are looking for a Performance Marketing Executive with 3–5 years of experience to support and manage our digital marketing initiatives, with a strong focus on social media advertising, lead generation, campaign optimization, and social media management.

The ideal candidate should have hands-on experience with Meta (Facebook & Instagram) Ads and LinkedIn, along with a good understanding of audience targeting, creative development, ad copy, campaign performance, and current social media trends.

Key Responsibilities

- Manage and optimize Social Media Ads across Meta (Facebook & Instagram) and LinkedIn, with a focus on lead generation and campaign performance.
- Develop and implement effective audience targeting strategies based on campaign objectives and target segments.
- Coordinate and optimize ad creatives and ad copies to improve engagement, conversions, and overall campaign performance.
- Monitor campaign performance regularly and analyze key metrics to identify opportunities for optimization.
- Handle day-to-day Social Media Marketing (SMM) activities across relevant platforms.
- Track and analyze social media performance and prepare insights/reports based on campaign and platform data.
- Stay updated with social media trends, platform updates, emerging formats, and digital marketing best practices.
- Identify opportunities to improve engagement, reach, lead generation, and overall social media performance.




- Work closely with the creative and marketing teams to develop relevant content and campaigns.
- Continuously test and optimize campaigns, creatives, audiences, and messaging to achieve better results.

Requirements
- 3–5 years of relevant experience in digital marketing, social media marketing, or performance marketing.
- Hands-on experience managing Meta Ads (Facebook & Instagram) and LinkedIn Ads.
- Good understanding of lead generation, audience targeting, campaign optimization, and performance analysis.
- Solid knowledge of social media platforms and their advertising capabilities.
- Ability to analyze campaign data and translate insights into actionable improvements.
- Good understanding of social media trends and digital marketing practices.
- Strong communication, coordination, and analytical skills.
- Ability to manage multiple campaigns and priorities effectively.

Preferred Skills
- Meta Ads Manager
- LinkedIn Campaign Manager
- Social Media Marketing
- Lead Generation
- Audience Targeting
- Campaign Optimization
- Creative Strategy
- Performance Analysis
- Social Media Trends & Analytics

Ideal CandidateThe ideal candidate is someone who is hands-on, data-driven, and up to date with social media trends, with the ability to independently manage campaigns, identify performance gaps, and implement optimization strategies to improve lead generation and overall marketing results.

📌 Performance Marketing Executive. (Kerala)
🏢 Axel Technologies
📍 Kerala