If you only launch campaigns and wait for results then skip this.
We want someone who understands the entire revenue engine and builds profitable funnels.
WHAT YOU’LL OWN
- Plan & execute high-performing Meta & Google ad strategies
- Drive revenue, leads & profitable growth
- Build full-funnel strategies (awareness → conversion → retention)
- Work closely with social media to align messaging & funnel flow
- Optimize campaigns based on data & performance signals
- Analyze numbers daily & improve cost efficiency
- Identify scaling opportunities & recent growth channels
- Provide strategic input on pricing, offers & positioning
NON-NEGOTIABLE SKILLS
- Expert in Meta Ads & Google Ads
- Experience with both D2C & B2B campaigns
- Proven execution of sales & lead generation funnels
- Solid understanding of audience behavior & targeting
- Deep knowledge of funnel psychology & buyer journeys
- Data-driven decision making & performance optimization
- Strong communication & reporting skills
FUNNEL & MARKET INTELLIGENCE (MANDATORY) You must be able to:
- Understand the full customer journey from first click to purchase
- Identify drop-offs & optimize conversion paths
- Advise on offers, pricing & positioning for better performance
- Align ad strategy with landing pages & website flow
- Recommend website improvements for conversion optimization
- Collaborate with retention & CRM flows to improve LTV