Performance MarketerPratibha Skill Development Center is looking for a results-driven and experienced Performance Marketer with 2–4 years of relevant hands-on experience to join our team in Pimpri-Chinchwad, Maharashtra.

The candidate will be responsible for planning, executing, monitoring, and optimizing paid digital marketing campaigns to generate high-quality leads and drive enrollments for our skill development, training, and certification programs.

Key Responsibilities

- Plan, execute, and manage paid campaigns across Meta Ads, Google Ads, LinkedIn Ads, Search, Display, and other relevant platforms.
- Manage campaign budgets, audience targeting, bidding strategies, placements, and campaign structures.
- Develop and implement lead-generation strategies to achieve monthly lead and enrollment targets.
- Monitor campaign performance and optimize campaigns based on CPL, CPA, CTR, conversion rate, ROI, and ROAS.
- Analyze lead quality and work with the admissions/sales team to improve lead-to-enrollment conversions.
- Conduct audience, competitor, and market research to identify new growth opportunities.
- Create and perform A/B testing for ad creatives, ad copies, audiences, offers, and landing pages.
- Manage remarketing, retargeting, custom audience, and lookalike audience campaigns.
- Set up and monitor Meta Pixel, Google Tag Manager, conversion tracking, events, and UTM parameters.
- Analyze the complete marketing funnel from ad click to lead generation and enrollment.
- Work closely with content, creative, web, and admissions teams to improve campaign performance.
- Prepare weekly and monthly performance reports with actionable insights.




- Identify underperforming campaigns and implement data-driven optimization strategies.
- Stay updated with the latest digital advertising trends, platform updates, and performance marketing practices.

Requirements
- 2–4 years of relevant hands-on experience in Performance Marketing or Digital Marketing.
- Strong practical experience with Meta Ads Manager and Google Ads.
- Experience with LinkedIn Ads is an added advantage.
- Proven experience in lead-generation campaigns and paid advertising.
- Strong understanding of CPL, CPA, CPC, CPM, CTR, ROAS, ROI, and conversion rates.
- Experience with Google Analytics, Google Tag Manager, Meta Pixel, and conversion tracking.
- Good understanding of remarketing, retargeting, audience segmentation, and marketing funnels.
- Strong analytical and problem-solving skills with the ability to make decisions based on campaign data.
- Good knowledge of Excel/Google Sheets for reporting and performance analysis.
- Experience with CRM or marketing automation platforms is preferred.
- Strong communication, coordination, and campaign management skills.

Preferred ExperienceExperience in the education, EdTech, IT training, qualified certification, skill development, or B2C lead-generation industry will be an advantage. We are specifically looking for a candidate with 2–4 years of relevant practical experience who can independently manage paid campaigns, analyze performance data, optimize campaigns, and work toward measurable lead and enrollment targets.

Work Location: Pimpri-Chinchwad, Maharashtra

Work Mode: On-site

Employment Type: Full-time

- Experience: 2–4 Years

📌 Performance Marketer (Pimpri-Chinchwad)
🏢 PRATIBHA SKILL DEVELOPMENT CENTER
📍 Pimpri-Chinchwad