Company Description Zarthi is a business transformation company that helps organizations achieve measurable outcomes through a flexible pay-as-you-go services model. Serving 100+ customers across more than 15 industries, Zarthi connects businesses with a network of 250+ experts. The company leverages exclusive relationships with over 30 providers and 20 partners to extend access to benefits, accreditations, and incentives.

With 14 Practices, 100+ Services, and 250+ Micro-services, Zarthi delivers solutions spanning Cloud Migration, AI Development and Consulting, Application and Software Development, DevOps, and Database services, supporting clients across the full digital transformation lifecycle.

Role Description The Paid Media role is a full-time, on-site position based in Noida. This role is responsible for planning, executing, and optimizing paid media campaigns across digital platforms to drive brand awareness, lead generation, and revenue growth. Day-to-day responsibilities include developing media plans, setting campaign objectives, managing budgets, monitoring performance metrics, and making data-driven adjustments to improve results.

The role also involves collaborating with marketing, content,



and design teams to align messaging and creative assets, conducting market and audience research, and preparing regular performance reports and insights for internal stakeholders.

Qualifications

- Ability to develop and manage effective media plans, with strong skills in Media Planning and New Media platforms.

- Solid foundation in Marketing, with experience in performance-driven campaigns and brand-building initiatives.

- Strong Communication skills, including clear written reporting and stakeholder collaboration.

- Proficiency in Research for audience insights, competitor analysis, and campaign optimization.

- Experience with major ad platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads) and campaign analytics tools.

- Data-driven mindset with the ability to interpret metrics, optimize bids, and refine targeting strategies.

- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

- Ability to work on-site in Noida, manage multiple campaigns simultaneously, and meet deadlines in a fast-paced setting.

📌 Paid Media (Noida)
🏢 Zarthi
📍 Noida