About Anveshan Anveshan is a fast-growing premium Indian food brand focused on authentic, minimally processed and traceable food products. As the business expands its product portfolio across D2C, E-commerce and Quick Commerce channels, we are building differentiated, high-quality traditional food products with strong process discipline and scalable manufacturing partnerships.

Role Summary The NPD Manager –

- Snacks will lead end-to-end product development for Anveshan’s traditional Indian snack portfolio, from concept and recipe development through trials, scale-up and commercial launch. The role will combine hands-on product development with strong technical understanding of external manufacturing, as Anveshan operates through a 100% third-party / co-packer manufacturing model. The role will work across products such as thekua, murukku, chakli, namak paara, naan khatai and ghee atta biscuits. The ideal candidate should be equally comfortable developing products hands-on, working on the factory floor and managing multiple co-packers to deliver consistent quality at commercial scale.

Key Responsibilities •

- Lead end-to-end New Product Development from concept, recipe development and prototyping to pilot trials, commercial scale-up and launch. •
- Develop and improve traditional Indian snack products with focus on authentic taste, texture, ingredient quality, process consistency and commercial viability. •
- Conduct hands-on kitchen, lab and factory trials and translate successful recipes into robust commercial manufacturing processes. •
- Develop product specifications, recipes, process parameters, batch standards and manufacturing SOPs. •
- Work closely with Founders, Marketing, Procurement, Supply Chain, Quality and Operations to convert consumer and business requirements into successful product launches. •
- Lead product innovation across new flavours, formats, ingredients and product extensions. Co-Packer &
- Contract Manufacturing Management •
- Identify, evaluate, onboard and develop suitable third-party manufacturers and co-packers for fried savoury and baked snack products. •
- Manage product development and commercialisation with external manufacturing partners across multiple locations. •
- Conduct technical discussions, plant visits and trials to assess equipment capability, process suitability, quality systems and scalability. •
- Define and control critical process parameters for mixing, forming, frying, baking, cooling and packaging. •
- Troubleshoot product, process and quality issues with co-packers and drive corrective actions. •




- Build multiple qualified manufacturing options to reduce supply-chain risk and dependency on a single vendor.

Product

Scale-Up &
- Technical Development •
- Scale products successfully from kitchen/lab trials to pilot and full commercial production while maintaining product quality and consistency. •
- Develop and optimise processes for fried savouries including murukku, chakli and namak paara, with strong understanding of dough handling, forming, frying and texture control. •
- Support development of baked short-dough products such as naan khatai and ghee atta biscuits, including dough handling, forming, baking and spread control. •
- Solve technical challenges related to ghee-based formulations, dough machinability, product texture, oil absorption, product breakage and batch-to-batch consistency. •
- Lead first commercial production runs and establish process controls for successful transfer to co-packers. •
- Take ownership of products where scalable manufacturing processes may need to be developed from scratch, including thekua.

Shelf

Life, Quality &
- Packaging •
- Design and execute shelf-life, stability and sensory studies for new and existing products. •
- Monitor critical quality parameters including moisture, water activity, rancidity, texture and sensory performance. •
- Work on product stability and shelf-life optimisation while maintaining Anveshan’s clean-label and premium product positioning. •
- Collaborate with packaging partners and QA teams to select suitable packaging for oxygen, moisture and light protection. •
- Ensure products meet internal quality standards and applicable food safety and labelling requirements. Costing &
- Commercial Feasibility •
- Develop commercially viable formulations considering ingredient cost, manufacturing yield, quality and scalability. •
- Work with Procurement and co-packers on raw material specifications, alternate sourcing and cost optimisation. •
- Evaluate product and manufacturing cost sheets and identify opportunities for improvement without compromising product quality. •
- Balance consumer expectations, product quality and target margins throughout the development process.

Skills &

Experience • 7–15 years of relevant experience in New Product Development, Product Development, R&D; or Food Innovation. •





- Strong experience in snacks, namkeen, biscuits, cookies, bakery or packaged foods. •

Experience in third-party manufacturing, contract manufacturing, co-packer development or vendor-based production is highly preferred. •
- Hands-on experience in recipe development, product trials, process development and commercial scale-up. •
- Strong technical understanding of fried savoury snacks and/or baked short-dough products. •
- Knowledge of shelf-life studies, product stability, packaging and food safety requirements. •
- Strong problem-solving, stakeholder management and vendor management skills. •
- Ability to work in a fast-paced, entrepreneurial and high-growth workplace.

Preferred

Background •

- Candidates from roles such as NPD Manager, Product Development Manager, Product Innovation Manager, R&D;
- Manager –
- Foods, Technical Manager, Third Party Operations Manager, Contract Manufacturing Manager or Co-Packer Development Manager. •

Experience with multiple external manufacturing partners or a 100% third-party manufacturing model will be a strong advantage. •
- Candidates from snacks, namkeen, biscuits, bakery, private label or FMCG food businesses will be preferred.

Key Performance

Indicators •

- Successful development and timely commercial launch of new products. •
- Product quality, consistency and consumer acceptance. •
- Successful scale-up from trials to commercial production. •
- Number and quality of qualified co-packers developed. •
- Achievement of target product cost and manufacturing yields. •
- Shelf-life achievement and reduction in post-launch quality issues. •
- On-time closure of technical and manufacturing challenges. •
- Creation of scalable product and process documentation.

Why Join

Anveshan •

- Opportunity to build and launch differentiated traditional Indian snack products from the ground up. •
- High ownership role with direct exposure to founders and cross-functional business teams. •
- Opportunity to combine culinary understanding, food science, manufacturing and innovation in one role. •
- Work on a unique asset-light manufacturing model and build a strong national co-packer network. •
- Opportunity to solve real product and process challenges in an entrepreneurial, high-growth food business.

Ideal Candidate: A hands-on food product skilled who can move seamlessly from a kitchen or trial bench to a factory floor. The ideal candidate understands how to build authentic products, solve technical problems, work with external manufacturers and convert an idea into a commercially successful product at scale

📌 New Product Development Manager (Gurugram)
🏢 Anveshan
📍 Gurugram