National Head - Sales & Marketing - RX & OTC Division

Location: Corporate Office, Vadodara

Employment Type: Full-Time

Reporting To: Managing Director

Job Summary The National Head - Domestic will lead the strategic sales and marketing initiatives for the company's Herbal Rx, Hair Care, Skin Care, and Nutraceutical business segments across India. The role is responsible for driving revenue growth, expanding market share, strengthening brand positioning, and developing high-performing sales and marketing teams while ensuring customer satisfaction and business profitability.

Key Responsibilities

1. Strategic Planning

- Develop and execute national sales and marketing strategies across Rx, Hair Care, Skin Care, and Nutraceutical segments.
- Analyze market trends, competitive activities, and consumer behavior to identify growth opportunities.
- Drive new product development initiatives based on market insights.
- Establish annual sales targets, marketing objectives, and business growth plans aligned with organizational goals.

2. Sales Leadership

- Lead, coach, and mentor the national sales team to achieve and exceed business targets.
- Develop and implement effective sales plans to drive revenue and market share growth.
- Build and maintain strong relationships with key customers, distributors, retailers, and strategic partners.
- Monitor sales performance and ensure corrective actions are implemented when required.

3. Marketing Strategy & Execution

- Design and oversee marketing campaigns, promotional activities, and brand-building initiatives.
- Manage the marketing budget and optimize resource allocation to maximize ROI.
- Collaborate with creative, product, and digital marketing teams to create impactful campaigns and communication materials.
- Drive both traditional and digital marketing efforts to increase brand visibility and product adoption.

4. Brand Management

- Strengthen and protect the company's brand image within the herbal healthcare and cosmetics industry.




- Ensure consistency in brand messaging across all channels.
- Oversee product positioning, pricing strategy, packaging, and market differentiation initiatives.
- Monitor brand performance and customer perception.

5. Market Research & Business Intelligence

- Conduct ongoing market research to stay informed about industry developments and emerging trends.
- Track competitor strategies, product launches, and market movements.
- Utilize sales and marketing data to support strategic decision-making and business planning.

6. Customer Experience & Relationship Management

- Develop initiatives to improve customer satisfaction, loyalty, and retention.
- Implement customer feedback mechanisms and monitor customer experience metrics.
- Collaborate with internal teams to continuously enhance products and services.

1. Team Management & Development

- Recruit, train, and develop a high-performing sales and marketing workforce.
- Establish performance goals and conduct regular reviews.
- Foster a culture of collaboration, accountability, innovation, and continuous learning.

1. Reporting & Performance Analysis

- Monitor and analyze sales performance, campaign effectiveness, profitability, and key business metrics.
- Prepare periodic management reports and strategic business reviews.
- Present market insights, performance updates, and recommendations to senior leadership.

Key Competencies

- Strategic thinking and business acumen.
- Strong analytical and problem-solving abilities.
- Excellent negotiation and relationship management skills.
- Leadership and team development expertise.




- Customer-centric mindset.
- Strong communication and presentation skills.
- Adaptability to changing market conditions and consumer expectations.
- Result-oriented and execution-focused approach.

Key Skills

- Proficiency in MS Office Suite and internet-based applications.
- SAP exposure/orientation.
- E-reporting and data analysis systems.
- Sales Force Automation (SFA), Sales Module, and Interact tools.
- Budget planning and ROI management.
- Forecasting and business analytics.

Preferred Qualifications

- Bachelor's degree in Pharmacy, Life Sciences, Business Administration, Marketing, or related field.
- MBA in Marketing, Sales, or Business Management preferred.

Experience

- 15-20+ years of progressive experience in Sales & Marketing.
- Extensive exposure in Herbal Rx, Cosmetics, Personal Care, FMCG, OTC, Healthcare, or Nutraceutical sectors.
- Proven track record in leading pan-India sales and marketing operations.

Working Conditions

- Frequent travel across India (approximately 8-10 days per month minimum).
- Six-day working week.
- Based at the Corporate Office in Vadodara.

Key Performance Indicators (KPIs)

- Revenue Growth
- Market Share Expansion
- Achievement of Sales Targets
- Brand Awareness & Equity Metrics
- Distributor & Customer Retention
- Profitability and ROI
- Team Performance & Productivity
- New Product Launch Success Rate

Company: Vasu Healthcare Pvt Ltd Website: www.vasuhealthcare.com

Interested candidates send their resume on [email protected]

Regards,

HR DEPT

Vasu Healthcare

Vadodara

Pay: ₹1,500,000.00 - ₹2,000,000.00 per year

Advantages

- Cell phone reimbursement
- Health insurance
- Leave encashment
- Provident Fund

Ability to commute/relocate:
- Vadodara, Gujarat (Vadodara): Reliably commute or planning to relocate before starting work (Preferred)

Experience:
- Sale & Marketing : 10 years (Preferred)

Work Location: In person

📌 National Head - Domestic (Vadodara)
🏢 Vasu Health Care
📍 Vadodara