Location: Pune Experience: 2–4 Years Employment Type: Full-Time Department: MIS / Performance Marketing Industry: Real Estate About the RoleWe are looking for a Performance Marketing &

- MIS Executive to manage Meta advertising campaigns, lead-generation activities, campaign optimization and marketing MIS reporting. The ideal candidate should have hands-on experience with Excel/Google Sheets and performance reporting, Meta Ads Manager, Facebook &
- Instagram Lead Generation campaigns . Real-estate digital marketing experience will be highly preferred. Marketing MIS &
- ReportingPrepare daily, weekly and monthly marketing MIS reports. Key ResponsibilitiesMeta Ads ManagementCreate, launch and manage campaigns on Meta Ads Manager .

Manage

Facebook and Instagram lead-generation campaigns. Create campaigns based on project, location, audience and marketing objectives. Set up campaign, ad set and advertisement structures. Manage campaign budgets and daily spends.

Monitor CPL, CTR, CPC, CPM and conversion performance. Optimize campaigns based on lead quality and conversion data. Conduct audience, creative and campaign testing. Identify underperforming campaigns and take corrective action.

Monitor campaign delivery and troubleshoot basic Meta Ads issues. Lead Generation &

- Quality AnalysisTrack leads generated from Facebook and Instagram. Monitor campaign-wise lead volumes. Analyze lead quality and sales feedback. Compare leads against site visits and bookings. Identify campaigns generating high-quality leads. Coordinate with CRM and sales teams to improve lead quality.



Track cost per lead, cost per site visit and cost per booking where data is available. Create campaign-wise performance reports. Prepare project-wise lead reports. Track source-wise leads and conversions. Prepare sales funnel reports.

Track: Total Leads Qualified Leads Connected Leads Site Visits Bookings Conversion Rate CPL Cost per Site Visit Campaign Spend Revenue/Booking Value where applicable Prepare management dashboards using Excel/Google Sheets. Identify trends and provide actionable insights to the marketing team. Data AnalysisAnalyze campaign and sales data to identify high-performing sources.

Compare campaign performance across locations, audiences and creatives. Identify lead quality issues. Maintain accurate marketing databases.

Reconcile

Meta lead data with CRM data. Coordinate with CRM team to ensure correct source/campaign tracking. Creative &

- Campaign CoordinationCoordinate with graphic designers/content teams for ad creatives. Suggest new ad angles, offers, headlines and CTAs. Test different creatives and messaging. Ensure advertisements follow Meta advertising policies. Maintain campaign naming and tracking standards.

Required





SkillsMust HaveHands-on experience with Meta Ads Manager .

Experience running Facebook &

- Instagram Lead Generation campaigns . Knowledge of campaign optimization. Knowledge of CPL, CTR, CPC, CPM and conversion metrics.

Strong

Excel/Google Sheets skills.

Experience preparing MIS reports. Positive analytical and numerical skills. Understanding of lead-generation funnels. Ability to analyze lead quality. Good communication and coordination skills. Excel / MIS SkillsCandidate should be comfortable with: Pivot Tables VLOOKUP SUMIFS / COUNTIFS IF formulas Data filtering and sorting Charts and dashboards Google Sheets Data cleaning Campaign-wise reporting Candidate ProfileWe are looking for a candidate who is: Data-driven and analytical.

Comfortable managing advertising budgets. Good with numbers and Excel. Able to work independently. Strong in campaign troubleshooting. Interested in understanding business results, not just generating leads.

Comfortable coordinating with sales, CRM and creative teams. EducationAny Graduate / BBA / B.Com / MBA / equivalent qualification.

Digital

Marketing certifications will be an added advantage.

Experience 2–4 years of relevant experience in MIS, Lead Generation, Performance Marketing, Digital Marketing, Meta Ads. Real-estate experience is preferred.

Key Performance

IndicatorsCampaign CPL. Lead quality. Cost per qualified lead. Cost per site visit. Campaign conversion rate. Accuracy of marketing MIS. Timeliness of reporting.

📌 MIS & Performance Marketing Executive (Pimpri-Chinchwad)
🏢 Bunty Homes
📍 Pimpri-Chinchwad