: MarTech Product Manager

Location: Remote

Shift: 6:00 AM - 3:00 PM IST

Contract Duration: 3 Months, with possibility of extension

Experience: 5+ Years

Role Overview

We are looking for an experienced MarTech Product Manager to drive the strategy, roadmap, development, and continuous optimization of marketing technology products and solutions.

The ideal candidate will have strong experience across CRM, Marketing Automation, Customer Data Platforms (CDP), Customer Engagement, Digital Marketing, Analytics, and Customer Journey Management. The candidate will work closely with Marketing, Engineering, Analytics, Business, UX, Sales, and other stakeholders to deliver scalable, data-driven solutions that improve customer acquisition, engagement, conversion, and retention.

Key Responsibilities

- Define and execute the MarTech product vision, strategy, roadmap, and priorities in alignment with business and marketing objectives.
- Gather and analyze business requirements and translate them into product requirements, user stories, features, and acceptance criteria.
- Collaborate with Marketing, Engineering, Data/Analytics, UX, Sales, and Business teams to deliver product enhancements and new capabilities.
- Manage and optimize MarTech platforms, including CRM, Marketing Automation, CDP, Customer Engagement, Campaign Management, and Personalization platforms.
- Design and optimize end-to-end customer journeys across acquisition, onboarding, engagement, conversion, and retention.
- Drive customer segmentation, personalization, targeting, and campaign optimization using customer and behavioral data.
- Partner with Analytics and Data teams to define product KPIs, dashboards, success metrics, and performance reporting.
- Analyze customer, campaign, and product data to identify opportunities for optimization and growth.
- Manage product backlogs, prioritize features,



and ensure delivery based on business value and customer impact.
- Work within Agile/Scrum methodologies, including sprint planning, backlog refinement, sprint reviews, and retrospectives.
- Evaluate, select, and manage third-party MarTech vendors, platforms, integrations, and technology partners.
- Coordinate with technical teams to ensure successful implementation and integration of MarTech platforms with enterprise systems.
- Identify opportunities to automate marketing processes and improve operational efficiency.
- Monitor platform performance, adoption, data quality, and campaign effectiveness.
- Manage stakeholder expectations and communicate product priorities, progress, risks, and dependencies effectively.
- Ensure MarTech solutions are scalable, secure, reliable, and aligned with organizational standards and business objectives.

Required Qualifications

- 5+ years of experience in Product Management, preferably with robust exposure to MarTech, Digital Marketing, Customer Experience, or Marketing Technology products.
- Hands-on or strong functional experience with one or more of the following:
- CRM
- Marketing Automation
- Customer Data Platforms (CDP)
- Customer Engagement Platforms
- Campaign Management
- Personalization Platforms

- Strong understanding of digital marketing concepts and customer lifecycle management.
- Strong knowledge of customer journey mapping, segmentation, personalization, campaign management, and engagement strategies.
- Experience working with data,



analytics, KPIs, dashboards, and product performance metrics.
- Experience translating business requirements into product features, user stories, and acceptance criteria.
- Strong experience working with cross-functional teams and senior stakeholders.
- Hands-on experience with Agile/Scrum product development methodologies.
- Strong analytical, problem-solving, prioritization, and decision-making skills.
- Excellent written and verbal communication skills.

Preferred Qualifications

- Experience working with enterprise MarTech ecosystems and multiple integrated platforms.
- Experience with API-based integrations and third-party MarTech integrations.
- Understanding of customer data flows between CRM, CDP, Marketing Automation, Analytics, and Engagement platforms.
- Experience with A/B testing, experimentation, personalization, and campaign optimization.
- Knowledge of marketing analytics and attribution concepts.
- Experience managing external vendors and technology partners.
- Experience working in data-driven product organizations.

Key Skills MarTech | Product Management | CRM | Marketing Automation | CDP | Customer Engagement | Digital Marketing | Customer Journey Management | Personalization | Segmentation | Campaign Management | Product Roadmap | Product Backlog | Agile/Scrum | Analytics | KPIs | Vendor Management | API Integrations | Stakeholder Management

Ideal Candidate Profile The ideal candidate is a business-focused Product Manager with strong MarTech expertise who can effectively connect marketing objectives with technology and data. The candidate should be comfortable working across business and technical teams, managing multiple stakeholders, prioritizing product initiatives, and using data to improve customer experiences and marketing outcomes.

📌 MarTech Product Manager (India)
🏢 LogFix SCM Solutions
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