We are looking for a Marketing Specialist to promote our software solutions and generate qualified leads from international markets, primarily the US and Australia.

Key Responsibilities

- Plan, execute, and optimize Google Ads, LinkedIn Ads, Meta Ads, and other paid campaigns.
- Drive qualified B2B leads for our software solutions and services.
- Research target audiences, competitors, keywords, and international markets.
- Monitor campaign performance, CPL, conversions, and ROI.
- Support website, social media, email, landing page, and marketing content.
- Handle basic SEO, keyword research, and on-page optimization.
- Develop transparent marketing messages for software products and solutions.
- Track marketing performance and provide regular insights.

Requirements

- 2–4 years of experience in Digital Marketing / Performance Marketing,



preferably in IT, SaaS, or software.
- Strong hands-on experience in paid advertising and lead generation.
- Working knowledge of Google Ads, LinkedIn Ads, Meta Ads, SEO, GA4, content, and email marketing.
- Good understanding of B2B marketing and international audiences.
- Strong analytical, communication, and content-writing skills.
- Ability to understand software solutions and market them effectively.
- Experience targeting US/Australian markets is an advantage.

Ideal Candidate: A hands-on marketer who can independently manage campaigns, generate leads, analyze performance, and contribute across overall digital marketing.

📌 Marketing Specialist (Vadodara)
🏢 BlueBox Infosoft
📍 Vadodara