About the JobMarketing Manager – Strategic Growth, Digital Lending & Fintech Products

Company: CreadxMoney Fintech Pvt. Ltd.

Experience: 4+ years

Employment Type: Full-time

Location: Pune

Role OverviewThe candidate will independently lead strategic marketing and growth initiatives for CreadxMoney’s digital lending and fintech products. The role involves developing and executing customer-acquisition strategies for personal loans, STP digital lending products and high-ticket business loans, from campaign planning and product positioning through lead generation, application conversion, approval and disbursal growth.

The candidate will work closely with the Product, Technology, Credit, Sales, Operations, Compliance and Business teams to build scalable marketing funnels, improve customer journeys, strengthen brand communication and deliver measurable business growth.

Key Responsibilities• Develop and execute marketing strategies for personal loans, STP digital lending products and high-ticket business loans.

- Plan and manage performance-marketing campaigns across Google, Meta, LinkedIn, affiliate, SEO, content and other relevant digital channels.
- Drive qualified leads, applications, approvals and disbursals while maintaining strong lead quality and effective customer-acquisition costs.
- Understand each lending product’s target customer, eligibility criteria, documentation requirements, pricing, credit journey and value proposition, and create effective marketing communication around them.
- Build and optimize digital acquisition funnels, landing pages, application journeys and customer communication flows to improve conversion rates.




- Work closely with Product and Technology teams to identify customer drop-offs, improve the STP journey and support a smooth digital onboarding experience.
- Coordinate with Credit, Sales and Operations teams to improve lead quality, follow-up processes, application processing, approval rates and disbursal outcomes.
- Develop campaign briefs, product messaging, advertisements, social-media content, emailers, landing-page content, sales materials and other marketing assets.
- Manage campaign budgets, agencies, creative partners, media plans and channel performance.
- Track and analyze campaign-wise, product-wise and channel-wise MIS, including CPL, CAC, application rate, approval rate, disbursal rate, ROAS, turnaround time and revenue contribution.
- Conduct market research, customer segmentation, competitor analysis and campaign testing to identify new opportunities for product adoption and business growth.
- Ensure that all marketing communication is accurate, transparent, customer-friendly and aligned with applicable lending, advertising, data-privacy and compliance requirements.

Required Skills and Experience• 4+ years of experience in performance marketing, growth marketing, product marketing or digital acquisition within a fintech, bank, NBFC, digital lending platform, consumer finance or financial-services company.




- Proven experience managing digital campaigns, lead-generation programs, customer-acquisition funnels and conversion-rate optimization.
- Good understanding of personal loans, business loans, STP journeys, digital onboarding, LOS/LMS workflows and lending customer journeys.
- Experience marketing high-ticket business-loan products or other high-value financial products will be an advantage.
- Strong ability to work with marketing analytics, CRM, campaign-management, attribution and reporting tools.
- Experience coordinating with Product, Technology, Credit, Sales, Operations, Compliance and external agency teams.
- Strong analytical, communication, stakeholder-management, negotiation and execution skills.
- Ability to work independently in a fast-paced, target-oriented fintech environment.

About CreadxMoneyCreadxMoney Fintech Pvt. Ltd. is building a first-of-its-kind, smart lending platform that helps customers know their loan eligibility before applying. Through one technology-enabled platform, customers can explore high-ticket loans, instant loan options and products from multiple financial institutions—all under one roof. Our goal is to simplify loan discovery and deliver a faster, smarter and more transparent borrowing experience.

How to ApplyInterested candidates may apply through LinkedIn or send their resume to [email protected] with the subject:

Application – Marketing Manager – Strategic Growth – CreadxMoney

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📌 Marketing Manager – Strategic Growth, Digital Lending & Fintech Products (Pune)
🏢 Creadxmoney
📍 Pune