JSW Sports is looking for a Manager to drive the Content and Marketing for JSW Bengaluru FC and BFC Soccer Schools in Bengaluru.

The Role

Lead marketing, brand, fan engagement and community agenda for Bengaluru FC, with a solid focus on growing the BFC Soccer Schools ecosystem.

The role sits at the intersection of brand, fandom, content, digital, grassroots football, partnerships and commercial growth.

Responsibilities

Brand & Marketing

- Build BFC’s positioning as Bengaluru’s football club and one of India’s most community-driven sports brands.
- Lead campaigns across the season and off-season.
- Develop Bengaluru-first narratives around players, fans, history and culture.
- Identify cultural moments and local insights BFC can authentically own.

Fan Community & Engagement

- Build deeper fan relationships beyond matchdays.
- Grow BFC’s owned ecosystem across CRM, WhatsApp, email and other channels.
- Develop fan journeys from followers → participants → members → advocates.
- Build recurring fan experiences and properties such as Blue Run, Blue Habba, Gully Tours and Forever Blue.
- Grow first-party data, retention and repeat participation.

Content, Digital & Culture

- Help build BFC into a leading football content brand.
- Develop year-round, digital-first storytelling with the Media team.
- Explore opportunities across players, fans, Bengaluru culture, Soccer Schools, grassroots and women’s football.
- Build creator, media and cultural partnerships.
- Identify opportunities for monetisable content IPs.

Commercial & Revenue Marketing

- Drive marketing initiatives that support tickets, memberships,



merchandise and sponsorships.
- Create fan-facing sponsor activations and branded content opportunities.
- Build conversion journeys from digital audiences to customers.
- Partner with Commercial, Sales and Operations to connect marketing with business outcomes.

Soccer Schools & Grassroots

- Build BFC Soccer Schools into a leading grassroots football platform.
- Drive awareness, registrations, participation and retention.
- Develop parent, school and community engagement programmes.
- Build partnerships with schools, communities, corporates and youth organisations.
- Create localised marketing plans across Soccer Schools centres.

Community & Cultural Partnerships

- Strengthen BFC’s role in Bengaluru beyond football.
- Build collaborations across music, art, food, fitness, technology and youth culture.
- Develop community initiatives and purpose-led campaigns.
- Identify brands, creators, artists and institutions that naturally align with BFC.

Fan IPs & Ecosystem

- Develop recurring fan and community IPs.
- Build a year-round marketing calendar beyond the ISL season.
- Take football into neighbourhoods, schools, corporates and communities.
- Create scalable properties that can become commercial opportunities.

What We’re Looking For

- 6–10 years in brand, sports, digital, entertainment, lifestyle, youth or community-led marketing.
- Strong understanding of Bengaluru culture, consumers and youth audiences.
- Experience building brands through culture, communities, content and experiences.
- Strong digital, content and platform understanding.
- Passion for football, Bengaluru and community building.

📌 Marketing Manager (Mumbai)
🏢 JSW Sports
📍 Mumbai