The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.

Responsibilities

- Define and execute the marketing and communication activities according to our marketing plan
- Coordinate all marketing activities to generate leads
- Collaborate with other teams to promote offerings
- Inform clients and prospects of products and services through creative marketing strategies
- Track performance of all marketing campaigns

Qualifications

- Bachelor's degree or equivalent experience
- 3+ years' experience in marketing
- Ability to multi-task
- Strong verbal, written, and organizational skills

Marketing Manager – Referral Engine

Institute of Health & Longevity (IHL)

Location: Coimbatore Role Type: Full-time / Startup Stage

Function: Growth, Partnerships & Referral Marketing

About IHL

The Institute of Health & Longevity (IHL) is an early-stage preventive health and longevity initiative focused on helping adults, particularly people aged 40+, improve their healthspan, physical capacity and quality of life. IHL combines structured education, diagnostics, expert guidance and sustained action across areas such as:

- Exercise and physical fitness
- Nutrition
- Sleep
- Supplementation
- Emotional wellbeing
- Healthy ageing
- Preventive diagnostics
- Behaviour change and adherence

Our objective is not simply to provide health information, but to help people convert knowledge into measurable action and long-term results.

Role Purpose

The Marketing Manager will build and operate IHL's Referral Engine. This is not a conventional advertising or social-media-only role.

The primary responsibility is to create a powerful network of individuals, professionals, institutions and community influencers who can consistently introduce qualified participants to IHL programmes, workshops and events.

The person should be comfortable spending significant time outside the office meeting potential partners, building relationships, creating collaborations and converting those relationships into participant referrals.

The core question for this role is:

"Who already has the trust of the people IHL wants to reach, and how do we make them our partners?"

Key Responsibilities

1. Build the IHL Referral Network

Identify, approach and onboard potential referral partners including:

- Doctors
- Clinics
- Hospitals
- Diagnostic centres
- Physiotherapists
- Nutritionists
- Pharmacies
- Gyms
- Fitness trainers
- Yoga centres
- Sports clubs
- Running and cycling communities
- Insurance advisors
- Financial advisors
- Senior citizen communities
- Apartment associations
- Resident welfare associations
- Corporate HR teams
- Business associations
- Rotary and Lions Clubs
- Community organisations
- Temples and religious/community institutions
- Salons and wellness centres
- Alumni groups
- NRI networks
- Influencers and community leaders

Build a continuously expanding database of potential referral partners.

2. Develop Referral Partnerships

Meet partners personally and explain:
- What IHL is
- Who IHL is designed for
- What problems IHL attempts to solve
- Why their clients, patients or members may benefit
- How the referral programme works
- How referred participants will be followed up
- How the partner relationship will be maintained The objective is to move partners through:

Prospect → Meeting → Interested → Activated → First Referral → Repeat Referrer → Strategic Partner

3. Generate Qualified Leads

The Marketing Manager will be accountable not merely for meetings or contacts, but for qualified participant leads.



A qualified lead should broadly match the intended IHL participant profile and demonstrate genuine interest in preventive health, longevity or structured lifestyle improvement.

The manager must continuously improve:

Number of Referral Partners × Referrals per Partner × Lead-to-Registration Conversion

4. Activate Dormant Partners

Signing up a referral partner is only the beginning. The manager must maintain continuous engagement through:

- Regular follow-ups
- WhatsApp communication
- Educational content
- Workshop invitations
- Partner meetings
- Participant success stories
- Referral reminders
- Community events
- Health talks
- Co-branded programmes A major KPI will be the percentage of registered partners who actually produce referrals.

5. Develop Institutional Collaborations

Create partnerships where IHL can conduct:
- Health & Longevity talks
- Corporate wellness sessions
- Small workshops
- Screening programmes
- Health awareness programmes
- Community events
- Doctor/clinic collaborations
- Gym collaborations
- Diagnostic partnerships
- Member-exclusive programmes

Each activity should ultimately support the IHL participant acquisition funnel.

6. Manage the Referral Funnel

Maintain accurate tracking of every referral. The Marketing Manager should know at any given time:
- Number of referral partners contacted
- Meetings completed
- Partners activated
- Referrals received
- Qualified leads generated
- Workshop registrations
- Programme conversions
- Conversion rate by partner
- Revenue generated by each referral channel

Decisions should be driven by data rather than assumptions.

7. Build Referral Marketing Materials

Work with the IHL team to create:

- Referral partner presentations
- Brochures
- WhatsApp messages
- Partner onboarding kits
- Posters
- QR-based referral links
- Landing pages
- Referral codes
- Success stories
- Testimonials
- Workshop invitations
- Short educational videos

Every referral source should have an easy way to explain IHL and introduce a prospective participant.

8. Support Workshops and Events

IHL workshops will be an important entry point into the referral funnel. The Marketing Manager will help ensure strong attendance through:
- Referral partners
- Local communities
- Existing participants
- Institutional collaborations
- Digital campaigns
- Direct outreach

They will also interact with attendees, capture leads and ensure systematic post-event follow-up.

9. Build a Participant Referral Programme

Satisfied participants can become one of IHL's strongest growth channels. The Marketing Manager should build systems encouraging:

Participant → Advocate → Referrer → Community Ambassador

This may include

- Referral rewards
- Ambassador programmes
- Bring-a-friend sessions
- Family programmes
- Alumni communities
- Success-story campaigns

10. Lead Local Market Penetration

Initially, the role will require strong on-ground execution in Coimbatore and surrounding communities. The manager should identify micro-markets with high concentrations of the target demographic and build strong local visibility before expanding geographically.

The approach should be

Dominate a small geography first → Build proof → Replicate the model.

Key Performance Indicators

Performance will be measured primarily by outcomes.

Weekly KPIs

* New referral prospects identified

- Referral partner meetings completed
- New referral partners activated
- Follow-ups completed




- Qualified leads generated
- Workshop registrations generated
- Partnership activities conducted

Monthly KPIs

* Active referral partners
- Total referrals received
- Cost per qualified lead
- Referral-to-registration conversion rate
- Programme conversions
- Revenue generated
- Repeat referrals
- Partner activation rate
- Performance by referral category

Ideal Candidate

We are looking for someone who is:
- Extremely comfortable meeting new people
- Strong at relationship building
- Persuasive without being aggressive
- Energetic and proactive
- Comfortable working independently
- Highly organised
- Target-oriented
- Comfortable with daily follow-up
- Able to communicate with doctors, business owners and community leaders
- Interested in health, fitness or longevity
- Comfortable working in a startup setting

Preferred Background

Candidates may come from:
- Healthcare marketing
- Hospital marketing
- Diagnostic centre marketing
- Pharmaceutical sales
- Insurance
- Fitness industry
- Wellness industry
- Education sales
- Membership businesses
- Community marketing
- Business development
- Relationship management A healthcare qualification is not mandatory.

Strong execution and relationship-building ability are more important.

Skills Required

* Partnership Development
- Referral Marketing
- Business Development
- Lead Generation
- Community Marketing
- Relationship Management
- Sales Funnel Management
- CRM Management
- Event Marketing
- WhatsApp Marketing
- Presentation Skills
- Negotiation
- Follow-up Discipline
- Data Tracking
- Basic Digital Marketing

What Will Make Someone Exceptional in This Role?

The best person for this role will naturally think: "Who else can introduce us to 20 people?"

instead of:

"How do I find those 20 people one by one?"

IHL wants to build a network-driven growth model, where trusted people introduce IHL to communities that already know and trust them.

First 90-Day Mission

Days 1–30 — Build the Network

* Map the Coimbatore referral ecosystem

- Create a database of high-potential partners
- Begin daily partner meetings
- Build referral communication material
- Establish CRM tracking
- Activate the first group of referral partners

Days 31–60 — Generate Referrals

* Identify the highest-performing referral categories
- Increase partner activation
- Conduct collaborative events
- Generate a predictable weekly flow of qualified leads
- Build testimonial and success-story assets

Days 61–90 — Build a Repeatable Engine

Identify: Best Partner Types × Best Message × Best Offer × Best Follow-Up × Best Conversion Process

Document the system so that it can be reproduced in additional neighbourhoods and cities.

Reporting Culture

IHL will operate with a strong execution culture. The Marketing Manager will provide a short Daily Sprint Update covering:

Today

- Meetings completed
- Partners activated
- Referrals received
- Leads generated
- Key learning

Tomorrow

- Meetings planned
- Follow-ups
- Specific targets

Every week should end with one question:

What produced actual referrals this week, and how do we multiply it next week?

Why Join IHL?

This is an opportunity to join IHL at the startup stage and help build the growth engine from the ground up. The person taking this role will not simply inherit an existing marketing system.

They will help design it, test it, measure it and scale it.

For someone interested in entrepreneurship, preventive health and building businesses from zero to one, the learning opportunity can be significant.

IHL Philosophy

Knowledge without action rarely changes health. Our job is to help people move from:

Awareness → Action → Commitment → Measurable Improvement

And the Referral Engine's job is to find the people who are ready to begin that journey.

📌 Marketing Manager (Coimbatore)
🏢 Institute Of Health And Longevity
📍 Coimbatore