The ideal candidate will be responsible for planning, executing, and optimizing lead generation initiatives across digital, offline, referral, alliance, and partner channels. You will manage marketing agencies, channel partners, aggregators, and vendors while ensuring campaigns deliver against approved targets, timelines, budgets, and performance metrics. You will monitor the complete lead funnel, analyze campaign performance, and work closely with Sales and CRM teams to improve lead quality, conversion, and overall channel efficiency.

The role requires strong analytical, communication, coordination, and stakeholder-management skills with a result-oriented approach.

CTC - Upto 8.5 LPA



Responsibilities

- Plan and execute lead generation campaigns across digital, offline, referral, alliance, and partner channels to achieve approved lead targets.
- Coordinate with marketing agencies, channel partners, aggregators, and vendors for timely campaign execution and delivery against agreed performance metrics.
- Track and monitor the complete lead funnel from acquisition to handover, identifying gaps and recommending corrective actions.
- Prepare and publish periodic MIS reports, dashboards, performance reports, and lead generation updates for management review.
- Ensure effective execution of approved marketing campaigns within defined timelines, budgets, and business priorities.
- Monitor and optimize lead sources to improve lead volume, lead quality, conversion potential, and overall channel efficiency.
- Analyze campaign and channel performance and recommend strategies to improve ROI and lead acquisition.
- Conduct regular lead reconciliation between CRM, Sales, agency, and other source reports to ensure accuracy and completeness of lead data.
- Maintain and regularly update lead generation dashboards, MIS reports, trackers, and performance databases.
- Identify discrepancies in lead sources, campaign data,



and lead quality and take corrective action in coordination with relevant stakeholders.
- Resolve operational escalations related to lead quality, source discrepancies, campaign performance, and partner or stakeholder concerns.
- Support Sales and CRM teams by ensuring timely lead allocation, accurate information sharing, and alignment on conversion priorities.
- Maintain robust working relationships with agencies, channel partners, aggregators, vendors, and internal teams.
- Review campaign performance regularly and ensure corrective measures are implemented to meet lead generation and business objectives.
- Coordinate with cross-functional teams to ensure smooth lead flow from acquisition through sales handover.
- Contribute to the development and implementation of new lead generation channels, partnerships, and marketing initiatives.

Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 5+ years of relevant experience in marketing, lead generation, performance marketing, real estate, or a related industry.
- Strong understanding of digital and offline lead generation channels.
- Experience in managing marketing agencies, channel partners, aggregators, and vendors.
- Strong knowledge of lead funnel management, CRM processes, MIS reporting, and performance tracking.
- Excellent analytical and problem-solving skills with the ability to interpret campaign and lead performance data.
- Strong communication, negotiation, coordination, and stakeholder-management skills.
- Ability to manage multiple campaigns, priorities, and stakeholders simultaneously.
- Result-oriented approach with strong attention to detail and data accuracy.
- Proficiency in MS Excel, PowerPoint, CRM platforms, and reporting/dashboard tools.
- Ability to identify performance gaps and implement data-driven corrective actions.
- Strong organizational skills and ability to work within timelines and budgets.
- Knowledge of the Bhubaneswar/Odisha real estate market will be an added advantage.

📌 Marketing Manager (Bhubaneswar)
🏢 EVOS Buildcon
📍 Bhubaneswar